UBM TechWeb's Dr. Dobb's #1 in Developer Credibility

SAN FRANCISCO, March 23, 2012 /PRNewswire/ -- Dr. Dobb's, the most respected development-focused brand for software development professionals, has been named the top resource across multiple categories in the Evans Data Developer Marketing 2012 annual report. Dr. Dobb's was rated first among the 20 media sites that serve software developers in the survey, which was based on more than 380 interviews with developers.

Dr. Dobb's won the content triple crown by ranking first place in quality of tech articles, credibility, and usefulness of articles. In addition, Dr. Dobb's topped the list when it comes to the quality of forums and completeness of its site. No other site won top honors in more than one category.

In the three major categories, the Evans Data survey stated:

• Overall credibility: "Dr. Dobb's has been 'the Bible' for software development for the past three decades and it continues to lead this year."
• Quality of tech articles: "Dr. Dobb's editorial staff has long been known as first rate… [Today] the site is well managed by Andrew Binstock – a highly respected writer and editor with a staff of very competent writers."
• Usefulness of tech articles: "Useful articles are those that clearly explain technologies or techniques or give tips that the developer can use."

In other categories, the report observed:

• Completeness of site: "The more complete a site is, the more developers will visit and the more they will linger. Among the Tier 1 sites, Dr. Dobbs leads."
• Quality of forums: "Forums are largely outside of the control of publishers… As consequence, the quality of the forums on these sites shows you a lot about the quality of the site's audience."

"Winning the triple crown for content quality, credibility, and usefulness is a strong statement that developers want the in-depth technical content Dr. Dobb's specializes in," said Andrew Binstock, Editor in Chief of Dr. Dobb's.  "The contributions of the industry's best writers and bloggers as well as our obsession with thoughtful commentary are the elements that enabled us to deliver useful, high-quality content free of the usual noise—thereby helping our readers to do their best work." 

"Dr. Dobb's has been a perennial favorite with developers for many years because the strong quality of the editorial staff has consistently assured top of the line content and unmatched credibility," said Janel Garvin, CEO of Evans Data. "Developers truly trust Dr. Dobb's.  That's why it has risen to the top and why it continues to be the number one definitive source for development information."

Read more about Evans Data Corp.'s Developer Marketing 2012 survey on the company's site: http://www.evansdata.com/reports/viewRelease.php?reportID=10

About Dr. Dobb's (http://drdobbs.com)
Dr. Dobb's is the most respected development-focused brand helping application and software development professionals. Dr. Dobb's provides deep content that challenges developers to think of new and dynamic ways to create applications while balancing "what can be developed" with practical, real-world analysis on how architectures, platforms and languages can be brought together to deliver optimal solutions. Dr. Dobb's gives today's developers the breadth and depth of content they need to make smart decisions, confer with peers, engage with experts, and understand deep technical information by focusing on the tools, technologies, people, products and services that are transforming the software development marketplace.

About InformationWeek Business Technology Network (http://www.informationweek.com)
The InformationWeek Business Technology Network, of which Dr. Dobb's is a part, provides IT executives with unique analysis and tools that parallel their work flow—from defining and framing objectives through to the evaluation and recommendation of solutions. Anchored by InformationWeek, the multimedia powerhouse that looks across the enterprise, the network scales across the most critical technology categories with online properties like DarkReading.com (security), NetworkComputing.com (networking and communications) and BYTE (consumer technology). The network also provides focused content for key IT targets, such as CIOs, developers, and SMBs via InformationWeek Global CIO, Dr. Dobb's and InformationWeek SMB, as well as vital vertical industries with InformationWeek Financial Services, Government and Healthcare sites. Content is at the nucleus of our information distribution strategy—IT professionals turn to our experts and communities to stay informed, get advice and research technologies to make strategic business decisions.

About UBM TechWeb (http://www.ubmtechweb.com)
UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses – media solutions, marketing services and paid content – UBM TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14.5 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in UBM TechWeb's communities and information resources monthly. UBM TechWeb brands include: global face-to-face events such as Interop, Web 2.0, Black Hat and Enterprise Connect; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading magazines InformationWeek, Wall Street & Technology, and Advanced Trading. UBM TechWeb is a UBM plc company, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

About Evans Data Corporation
Evans Data Corporation provides regularly updated IT industry market intelligence based on in-depth surveys of the global developer population. Evans' syndicated research includes surveys focused on developers in a wide variety of subjects.

SOURCE UBM TechWeb