Light Reading Uncovers How Service Providers Really Use Social Media

NEW YORK, Aug. 20, 2012 /PRNewswire/ -- Telecom and wireless service providers are using social media to learn more about their customers and explore new revenue opportunities, according to new survey data from UBM TechWeb's Light Reading.  Click here to view the results.

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Light Reading recently completed a survey of 910 telecom professionals, including 234 service providers, about their social networking habits, use and perceptions.  This survey isn't necessarily unique to telecom -- although social media is made possible by this industry -- but service providers need to be aware of what people in their industry are doing on social networks. At a minimum, it's a major way consumer-facing brands like the wireless operators do customer service.

The survey responses paint a picture of how telecom professionals of all ages, job functions and geographies use different networks, how they feel about them and how they're changing their professional and personal lives. 

Since service providers are key customers, partners and leaders in the telecom industry, Light Reading has provided just the service provider responses, for free (no registration required), in a special 13-page slideshow.  Click here to view the slideshow.

Membership to www.lightreading.com is also free and allows you to comment on message boards, get updates on live events and access special content areas, such as our Light Reading Rumors section, a decade of Special Features and our frequently funny Top Ten lists.  Sign up today at www.lightreading.com.

Press/Analyst contact:
Jennifer Baker
Marketing Director, Light Reading Communications Network
617-871-1910
jbaker@lightreading.com

About Light Reading (www.lightreading.com)
Light Reading combines its research-led online communities and targeted events portfolio to help those in the global communications industry make informed    decisions.   Lightreading.com is the ultimate source for telecom analysis for more than 300,000 subscribers each month, leading the media sector in terms of traffic, content, and reputation. Light Reading produces targeted communications events and focused one-day conferences each year for cable, mobile and wireline executives across five continents. As part of the Light Reading Communications Network (www.lrcn.com), Light Reading leverages the industry's most trusted telecom research brands, Heavy Reading and Pyramid Research, to contribute to the only integrated business information platform serving the global communications industry. 

About Light Reading Communications Network (www.lrcn.com)
The Light Reading Communications Network combines the most trusted telecom research brands with award-winning online communities and a rich events portfolio to deliver the only integrated business information platform serving the global communications industry.  With the power of this platform, leaders who build, deploy, finance and regulate next-generation telecom networks are able to make more informed decisions on emerging market and service opportunities. The Light Reading Communications Network is a division of UBM TechWeb (www.ubmtechweb.com), the global leader in technology media and business information. 

SOURCE Light Reading