Smartphone Users Push Demand for Mobile Web Optimization Tools

CAMBRIDGE, Mass., Sept. 14, 2012 /PRNewswire/ -- The accelerated growth in use of smartphones, tablets, and other mobile devices to access Web content is driving demand for tools and applications that optimize Websites for viewing on mobile platforms, according to the latest report from Heavy Reading Mobile Networks Insider (www.heavyreading.com/mobile-networks).

Mobile Growth Spurs Web Optimization Efforts examines the mobile site optimization market, analyzing the most lucrative verticals of mobile site optimization, and discussing drivers and challenges in the industry. It includes a comparative analysis of solutions available, examines the geographic landscape of the market and details trends that will likely occur in the industry over the next 18-24 months.

For a list of companies included in this report, http://img.lightreading.com/uni/pdf/mni0912_companies.pdf

"As the number of smartphones, tablets and other mobile devices continues to escalate, access to company websites is beginning to take place more frequently from mobile devices than from PCs or laptops," notes Denise Culver, research analyst with Heavy Reading Mobile Networks Insider and author of the report. "Several vendors have developed mobile site optimization solutions to help enterprises mobilize their websites."

Implementing mobile site optimization will continue to be a key factor for enterprises over the next two years, Culver predicts. "Building customer loyalty and making it easier for customers to spend money via wireless devices are just two examples of why mobile site optimization is an important tool for enterprises today," she says. "Customers expect mobile sites to have the same – or better – functionality on mobile websites, with features like click-to-call and geo-location. And as mobile site optimization continues to develop alongside the increased number of mobile devices in the marketplace, customers will demand more of such sites."

Key findings of Mobile Growth Spurs Web Optimization Efforts include:

• Small businesses make up a key market for mobile site optimization because consumers often find small, local businesses while on the go.
• Retail is a strong vertical for mobilizing Web content, largely because it achieves the best results in mobilizing a geographically disperse audience to a particular location and time.
• As the number of mobile devices proliferates, they will become the primary way to access data, find information and communicate.
• Easier tools and platforms to manage mobile Web will help enterprises from all regions to become more mobile and drive mobile site optimization strategies.
• One key challenge the market faces is increased device fragmentation and complexity of devices when visiting a website.

Mobile Growth Spurs Web Optimization Efforts is available as part of an annual single-user subscription (six issues) to Heavy Reading Mobile Networks Insider, priced at $1,595. Individual reports are available for $900 (single-user license).

To subscribe, or for more information, please visit: www.heavyreading.com/mobile-networks. For more information on all of Heavy Reading's Insider services, please visit www.heavyreading.com/research.

To request a free executive summary of the report, or for details on multi-user licensing options, please contact:

Jeff Geddes
Account Manager
Insider Research Services
303-997-9135
jeff.geddes@ubm.com

Press/analyst contact:
Jennifer Baker
Marketing Director, Light Reading Communications Network
617-871-1910
jbaker@lightreading.com

About Heavy Reading (www.heavyreading.com)

Heavy Reading is an independent research organization offering deep analysis of emerging telecom trends to network operators, technology suppliers, and investors. Its product portfolio includes in-depth reports that address critical next-generation technology and service issues, market trackers that focus on the telecom industry's most critical technology sectors, exclusive worldwide surveys of network operator decision-makers that identify future purchasing and deployment plans, and a rich array of custom and consulting services that give clients the market intelligence needed to compete successfully in the global telecom industry. As a telecom research arm of the Light Reading Communications Network (www.lrcn.com), Heavy Reading contributes to the only integrated business information platform serving the global communications industry.

About Light Reading Communications Network (www.lrcn.com)

The Light Reading Communications Network combines the most trusted telecom research brands with award-winning online communities and a rich events portfolio to deliver the only integrated business information platform serving the global communications industry.   With the power of this platform, leaders who build, deploy, finance, and regulate next-generation telecom networks are able to make more informed decisions on emerging market and service opportunities.  Light Reading Communications Network is a division of UBM TechWeb (www.ubmtechweb.com), the global leader in technology media and business information. 

SOURCE Heavy Reading