Pyramid Point: The Critical Role of Broadband Demand Stimulation Strategies

Dec 20, 2012

BOSTON, Dec. 20, 2012 /PRNewswire/ -- Sonia Jorge, Consulting Director for Pyramid Research's Regulation and Public Policy Practice, has published a new research note, highlighting the critical role that that governments, service providers, device manufacturers and other ICT ecosystem's stakeholders play in generating demand for broadband access and services across emerging markets.

Read the full Pyramid Point here.

Demand for broadband services continues to increase across regions, and mobile broadband plays a unique role in the access equation. Therefore, it is no surprise that several governments and service providers have worked tirelessly to improve spectrum management, licensing processes and to make desirable spectrum available for the provision of mobile broadband services, notes Jorge.

"Several variables determine the level of demand, but one thing is clear: When the technology and relevant services are available, users are willing to spend a considerable amount of their incomes in connectivity and services, including applications that are relevant to their productive activities," Jorge explains.

So what strategies should be implemented across emerging markets to ensure that demand for broadband access remains strong and that the use of applications and services that are made possible through broadband became a reality?

Read the full Pyramid Point to learn about demand stimulation strategies being employed for growing the sector and expanding opportunities.

About Sonia Jorge:
Sonia Jorge is Pyramid's Consulting Director for the Regulation and Public Policy Practice, and has 20 years of experience as an international consultant in communications policy and regulation.

She will be speaking at the upcoming United Nations Conference on Trade and Development Panel on "Internet Broadband for an Inclusive Society" in Lima, Peru. To request an onsite meeting, please contact her directly at sonia.jorge@ubm.com. Read more about Sonia here.

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SOURCE Pyramid Research