Advanced Trading Relaunches as Trading Community Site

SAN FRANCISCO, Feb. 19, 2013 /PRNewswire/ -- UBM Tech's Advanced Trading relaunched today as a new community-based site to help traders and technologists navigate the dynamic electronic trading landscape.  The new community site is designed explicitly to facilitate and foster dialogue between industry influencers, innovative traders and Advanced Trading's editors. Advanced Trading is an award winning brand that has earned the trust of thousands of leading trading executives for more than seven years.  Visit the new community at http://www.advancedtrading.com/.

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"Advanced Trading's shift to a community-based site stems from market demand for a better way to connect with peers," said Greg MacSweeney, Editorial Director, Advanced Trading. "The very edge of automated trading – is among the most innovative – but also most complex markets in the world, from market structure issues to the latest in trading technology. The people who best understand the market and have the most compelling points of view are the actual market participants."

Unique to Advanced Trading are the site's Thought Leaders, who will drive discussion and commentary on the site. The Thought Leaders, over 30 of the industry's most experienced market participants, have been hand selected by Advanced Trading's editorial team to share their ideas with the community. The Thought Leaders feature is unique to Advanced Trading and will help Advanced Trading's mission to be the destination for finding the true pulse of the trading community. It is a forum for insightful market voices to be heard, shared and connected. Advanced Trading Editor at Large Ivy Schmerken will provide editorial oversight to guide and nurture the conversations on the new site.

Thought Leaders and contributors to the community site include: Tim Christiansen, Sawgrass Asset Management; Mark Kuzminiskas, Robeco Investment Management; Michael Levas, Olympian Capital Management; Timothy Olsen, ICM Asset Management; Alexander Fleiss, Rebellion Research Partners; and Rob Hegarty, Thomson Reuters. For a full list, visit http://www.advancedtrading.com/thought-leaders.

In 2012, Advanced Trading's parent company, UBM, was the recipient of 38 industry awards for the community sites it developed, including best community platform and best community sites.

Advanced Trading offers technology marketers fully integrated marketing programs to engage and activate buyers of buyside technology products and services. These marketing solutions range from broad-based branding and awareness to targeted lead generation programs focused on specific topics and technologies. For more information, contact Martha Schwartz, Chief Sales Officer, at martha.schwartz@ubm.com.

About Advanced Trading

Advanced Trading, a multimedia outlet with digital media, online community, digital issues, newsletter and live events, is part of the InformationWeek Business Technology Network. Advanced Trading helps traders and technologists navigate the dynamic electronic trading landscape through its in-depth coverage of algorithmic trading, exchanges, market structure, dark pools, high-frequency trading, transaction cost analysis, trading regulations, market data, trading tools and technology infrastructure. Advanced Trading reaches the most senior and influential trading and business executives, including C-level executives, business line management, and IT executives from buy- and sell-side firms as well as exchanges and other trading venues. Advanced Trading's editorial mission is to arm financial-services executives with the critical information they need to succeed in the quickly changing world of trading. When it comes to the world of electronic trading, there's no media brand that covers it as intelligently as Advanced Trading.

About UBM Tech

UBM Tech is a global media business that provides information, events, training, data services, and marketing solutions for the technology industry. Its media brands and information services inform and inspire decision makers across the entire technology market— engineers and design professionals, software and game developers, solutions providers and integrators, networking and communications executives, and business technology professionals.  UBM Tech's industry-leading media brands include EE Times, Interop, Black Hat, InformationWeek, Game Developer Conference, CRN, and DesignCon. The company's information products include research, education, training, and data services that accelerate decision making for technology buyers.  UBM Tech also offers a full range of marketing services based on its content and technology market expertise, including custom events, content marketing solutions, community development and demand generation programs. UBM Tech is a part of UBM (UBM.L), a global provider of media and information services with a market capitalization of more than $2.5 billion.

For More Information:
Contact Winnie Ng, VP of Marketing, winnie.ng@ubm.com

SOURCE UBM Tech