UBM Launches PharmaEvolution.com, an Online Peer-to-Peer Network for Pharmaceutical Industry Professionals

NEW YORK, Feb. 25, 2013 /PRNewswire/ -- UBM DeusM and UBM Live today launched PharmaEvolution.com (www.pharmaevolution.com), a new online community that will address the needs of professionals in pharmaceutical research and development, manufacturing, supply chain management, and quality.

PharmaEvolution.com will establish a global, peer-to-peer network to help professionals grapple with the sweeping changes affecting the pharmaceutical industry today. It will leverage the strength of UBM Live's CPhI global exhibition and conferences brand and DeusM's expertise in developing vital, engaged online communities.  It will also draw from the example of UBM Medica's successful online oncology nurse community, TheONC.org.

"For pharmaceutical professionals today there's an enormous pressure to innovate and manufacture more efficiently, with fewer resources, all while improving product safety and quality," says PharmaEvolution.com editor, Agnes Shanley. "There's a real need for better risk management and more scientific approaches to quality assurance and control."

On PharmaEvolution, leaders in the industry's evolution to more innovative R&D and manufacturing share best-practices, self-assessment tools, technical articles, webcasts, chat, and nontraditional formats designed to help professionals improve results.

Rather than aggregated content written by journalists, PharmaEvolution.com will feature original content, written mainly by industry professionals.  It will create a safe and secure online environment where peers can share best nonproprietary practices, troubleshoot problems, and openly discuss challenges and issues without intrusive marketing messages, unethical use of personal information, or unfocused discussion.

Content on the site focuses on those areas most critical to the industry and the patients and physicians it serves:  R&D, manufacturing and quality, formulation, APIs and excipients, drug delivery, packaging and anti-counterfeiting, regulatory compliance, contract services, and supply chain management.

Pharma Evolution is published by UBM Live, UBM DeusM, and founding sponsor Capsugel, along with Aptalis, Harlan, and B-Braun. Capsugel is an established pharma industry leader, specializing in dosage form development for more than 100 years.

Go here to visit Pharma Evolution: www.pharmaevolution.com.

Contact:
Amy Averbook
Sr. Marketing Director
UBM DeusM
(917) 743-2693
averbook@deusm.com

About UBM Live
UBM Live connects people and creates opportunities for companies across five continents to develop new business, meet customers, launch new products, promote their brands, and expand their markets. Through premier brands such as TFM&A, Internet World, IFSEC, MD&M, CPhI, Cruise Shipping Miami, the Concrete Show, and many others, UBM Live exhibitions, conferences, awards programs, publications, Websites, and training and certification programs are an integral part of the marketing plans of companies across more than 20 industry sectors.

About UBM DeusM
UBM DeusM (www.deusm.com) is an integrated marketing services company owned by UBM plc, targeting the fastest growing segment of the online publishing industry: business social media. The company is led by Managing Director Stephen Saunders, Min's Marketer of the Year 2010. He and the other UBM DeusM principals have built and delivered more than 45 successful sites and online communities over the last two years. UBM DeusM's service is based on a unique platform, called Community in a Box (CiaB), which employs a structured system of proven B2B Web publishing best-practices, combined with a breakthrough integrated multimedia publishing platform ("n-Server") to enable marketers to quickly and profitably set up specialized communities for their target customers.

SOURCE UBM DeusM