UBM Electronics Announces Intel, Microchip, Anacom and Freescale Semiconductor to Sponsor the Embedded Systems Conference Brazil

SAN FRANCISCO and SAO PAULO, May 16, 2011 /PRNewswire/ -- UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, today announced that Intel Corporation, Microchip,  Anacom, and Freescale Semiconductor will sponsor the first Embedded Systems Conference Brazil (ESC Brazil), to be held May 24 – May 25, 2011 at the Novotel Center Norte, Sao Paulo.   UBM Electronics is partnering with UBM Brazil to bring South America's designers, technologists, business leaders and suppliers together at ESC Brazil to learn, design and network.

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"ESC Brazil has a strong backing of key industry sponsors.  Additionally, we have a remarkable lineup of technology leaders to keynote the event this year.  We anticipate an excellent response to the upcoming event," said David Blaza, Vice President, UBM Electronics.  

Keynote speakers at the conference are the following industry leaders:  

• Frank Soqui, SMB Market Development Director, Intel, will present One World: "Embedded with Innovation"
• Jack Ganssle, President, The Ganssle Group, will present "Back to the Future – The Microprocessor at 40"
• Mark Kraeling, Product Manager, GE Transportation, will present "Safely Securing Our Embedded Future"
• Rob Oshana, Engineering Manager, Texas Instruments, will present "Challenges & Opportunities of Multicore Processing for Embedded Systems"

For additional information on ESC Brazil, visit escbrazil.com.br  or contact Camila Cavalcante at ccavalcante@ubmbrazil.com.br.

About UBM Electronics  

UBM Electronics is the global leader in media and marketing solutions for the electronics industry.   UBM Electronics delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services.   More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, EDN China, EDN Asia, EDN Japan, Design News and Test & Measurement World, TechOnline, Designlines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research.  UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

About UBM plc

UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

For more information on UBM Electronics please contact:
Felicia Hamerman, Vice President, Marketing
T: 516.562.5652, E: felicia.hamerman@ubm.com

SOURCE UBM Electronics