CMP Technology's 19th Annual Embedded Systems Conference Silicon Valley Officially Opens in San Jose

CMP Media's Embedded Systems Conference (ESC) (www.embedded.com/esc/sv), the world's largest event of its kind, officially opens today in Silicon Valley, gathering more than 10,000 of the industry's brightest minds to partake in "The Power of Brain Power" through April 5th, 2007 at San Jose's McEnery Convention Center. ESC highlights include the industry's most comprehensive technical program, a sold out exhibit floor, the third annual EE Times ACE Awards, the first Disruption Zone Silicon Valley, the Embedded Connections summit, live teardowns of a Toyota Prius, Segway personal transporter, Mind Storm Robot, and a keynote by Vice President Al Gore.

A five day technical program kicked off on Sunday, April 1st and runs through Thursday, April 5th, offering more than 180 courses and seminars focused on cutting-edge technology applications and solutions. The conference will include practical, how-to classes, tutorials and training sessions to give engineers and managers thorough training and understanding of the industry's most critical themes. Attendees can study topics such as DSP & Multimedia, Linux, Multi-core and Multi-Threaded Processors, Power Management, and Wireless Communications. The conference will also feature an Industry Address from Intel, free, sponsored sessions by companies like Xilinx, Avnet, Coverity, ARM and IBM. For a full list of technical program details, please visit: http://www.embedded.com/esc/sv/techprg/esc/.

The sold out exhibit floor features 330 of the industry's leading vendors, including Intel, Sun Microsystems, Texas Instruments, Microsoft, IBM, Microchip, Freescale Semiconductor and IBM, set to highlight their latest technology advancements, products, and services.

"We're thrilled to officially open this year's conference with a keynote from former Vice President Al Gore, one of the world's most prominent thought leaders," said Paul Miller, senior vice president and group director, CMP Media's Electronics and Software Development Media Groups. "This year's conference goes further than ever before in providing the engineers, developers and programmers who create life-changing technologies everyday with the networking, training and educational programs to leave the conference with the knowledge and tools to continue innovating."

  Embedded Systems Conference Silicon Valley highlights include:

  Former Vice President Al Gore's Keynote
  Tuesday, April 3, 11:00am at the Civic Auditorium

Famous for his outspokenness on the environment, most recently with his Academy Award winning documentary "An Inconvenient Truth," Vice President Al Gore will address the ESC audience on "The Democratization of Technology." Consistently an active leader in technology, Vice President Gore discusses technological advancement and the potential of user involvement. He identifies key opportunities and challenges, charting a new digital society.

Prius Teardowns

Tuesday, April 3, 12:15pm and 1:30pm; Wednesday, April 4, 1:15pm and 3:45pm; and Thursday, April 5, 10:00am and 1:00pm on Exhibits Floor

For the first time ever, a teardown team will take apart a Toyota Prius on the ESC SV show floor, so attendees can take a look at the electronics inside that power this revolutionary hybrid vehicle. The six modules of the Prius that will be examined include the User Interface/Dash Module, Airbag Control Module, Satellite Navigation System/DVD, Inverter/Converter, Engine Control Module and Skid Control Module.

  Segway Teardown
  Tuesday, April 3 - 2:30pm on the Exhibits floor

The new Segway Personal Transporter (PT) represents the next generation in personal mobility, offering several advancements that make the ride even more intuitive and productive than ever before.

  Lego Mindstorm Robot Teardown
  Wednesday, April 4 - 11:00am on the Exhibits floor

Come see what's inside the box and how it works. The Lego Mind Storm has intuitive software which gives the robot intelligence, sound, touch, ultrasonic and light sensors, and more.

  2007 EE Times ACE Awards Gala
  Tuesday, April 3, 6:00-10:00pm at the Fairmont Hotel, San Jose

The EE Times third Annual Creativity in Electronics (ACE) Awards celebrate the creators of technology who demonstrate leadership and innovation in the global industry and shape the world we live in.

  Disruption Zone
  On the Exhibit Floor

Disruptive technologies will be front and center when hardware and software companies such as eASIC, Encirq and Quickfilter Technologies will present revolutionary technologies or services that will change the future of the embedded industry with groundbreaking improvements in embedded design or embedded systems performance.

  Industry Address by Intel, Featuring Orange County Choppers
  Tuesday, April 3, 3:30pm at the Civic Auditorium

Doug Davis, vice president and general manager, Intel's Embedded and Communications Group, will discuss how today's embedded environment is demanding innovation and how processors will rise to meet these challenges. The Industry Address will feature a special appearance by Orange County Choppers, the custom motorcycle company behind The Learning Channel hit television show, "American Chopper."

Brains Collide on the Exhibit Floor

Intel, Sun Microsystems, Texas Instruments, Microsoft, IBM, Microchip, Freescale Semiconductor and IBM are only a handful of the 100's of leading industry exhibitors showcasing their latest technology advancements, products, and services. Conference attendees can gain valuable insight from product experts on the ESC show floor, open Tuesday, April 3 (12:00-7:00pm), Wednesday, April 4 (10am-7pm), and Thursday, April 5 (10am -3:30pm). For a complete list of exhibitors, visit http://fp21.a2zinc.net/clients/fpcmp/esc07/public/fphtml.aspx.

The Attendee Casino Night Reception

Wednesday, April 4 from 7:00pm - 9:00pm at the San Jose Tech Museum of Innovation

Attendees will have the chance to explore the interactive exhibits at the Tech Museum and enjoy an evening of games, fun, and networking with fellow attendees. Hors-d-oeuvres will be offered along with beer and wine, poker, blackjack and the opportunity to mingle with peers.

To register for ESC SV, visit http://www.embedded.com/esc/sv/registration.

About the CMP Technology Electronics Group

The CMP Technology Electronics Group is the premier technology and business media brand serving the information needs of the creators of technology worldwide. Offering a full suite of products and services to reach electronics technology professionals throughout the world, the CMP Technology Electronics Group delivers the most targeted audience and actionable information to marketers in the electronics technology community. Each month, the CMP Technology Electronics Group delivers more than 1 million copies of its print publications, including EE Times, to subscribers in more than 23 countries and online visitors from 100 countries view more than 8 million pages on its Web sites in seven languages including EE Times Online and TechOnLine. More than 40,000 decision makers attend its Embedded Systems Conferences each year in Boston, Silicon Valley, China and Taiwan.

About CMP Technology (http://www.cmp.com/)

CMP Technology is a marketing solutions company serving the technology industry. Through its market-leading portfolio of trusted information brands, CMP has earned the confidence of more technology professionals than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in ways that yield superior return on investment. CMP Technology is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion.

  Contact:
  Michelle Sabolich
  Atomic Public Relations for CMP Technology
  michelle.sabolich@atomicpr.com
  (415) 402-0230

SOURCE: CMP Technology Electronics Group

CONTACT: Michelle Sabolich of Atomic Public Relations, +1-415-402-0230,
or michelle.sabolich@atomicpr.com, for CMP Technology

Web site: http://www.cmp.com/