Sixth Annual RFID World 2008 Event Addresses Critical Industry and Consumer Requirements With Demonstrable Vertical-Market RFID Solutions

TechInsights today announced the expansion of the RFID World 2008 conference (http://www.rfid-world.com/2008), offering demonstrable vertical market RFID solutions, discussion forums, seminars and symposia that address the increased demand from industry leaders for a RFID solutions-focused event. RFID World 2008: Beyond RFID: Global Solutions for the Auto ID Community will take place in Las Vegas at the MGM Grand September 8-10.

The slate of RFID World educational topics focuses on the hottest issues facing the RFID industry today such as:

-- Food Traceability: Securing the Food Supply Chain

-- Pharma E-Pedigree: Compliance Plus Longer Term Business Transformation Goals

-- Hospital and Healthcare Organizations: Using RFID to Improve Operating Efficiency

  -- Apparel, Footwear and the Retail Experience
  -- The Consumer Experience: Advertising, Marketing and Media

-- Manufacturing & Automation: Integrating RFID & RTLS for Optimized Operations and Control

-- Transportation, Logistics and Supply Chain Preparedness

"RFID World is an ideal forum for executives, solutions implementers and technology providers to gather for the express purpose of finding viable RFID- based solutions for today's business challenges and product safety concerns," said Tim Downs, managing director, RFID World 2008. "No other RFID industry event provides as much timely and relevant information delivered by the world's most respected RFID experts."

In addition to the industry solution tracks, RFID World includes executive keynote addresses, networking events, in-depth technical presentations, a value-added reseller (VAR) seminar and the 2nd annual "Excellence in RFID" awards ceremony. RFID World also boasts the world's largest RFID technology vendor exhibition featuring the products and service offerings of more than 150 companies.

About RFID World (http://www.rfid-world.com/2008)

RFID World is the leading industry event where buyers and sellers of advanced track & trace solutions meet to discover new technologies and applications, as well as share ideas and network with industry innovators from around the globe.

About TechInsights (http://www.techinsights.com/)

TechInsights is the daily source of essential business and technical information for the electronics industry's decision makers -- the Creators of Technology -- that define, develop, and bring to market the electronic products that improve our lives. With global market leading brands such as EE Times, Semiconductor Insights, TechOnline, Embedded Systems Conferences and Portelligent, TechInsights is the leading dedicated information and services business serving the worldwide electronics market. For more information, please visit http://www.techinsights.com/. TechInsights is a division of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

   RFID World Event Contacts:
   Tim Downs           Amy Giannini
   Managing Director   Event Marketing Manager
   949-235-8985        415.947.6626
                       agiannini@techinsights.com

   Media Contact:
   Lynda Kaye
   Mango Communications
   650-799-2888
   lynda@mangocommunications.com

First Call Analyst:
FCMN Contact:

SOURCE: TechInsights

CONTACT: RFID World Event, Tim Downs, Managing Director,
+1-949-235-8985, or Amy Giannini, Event Marketing Manager, +1-415-947-6626,
agiannini@techinsights.com, both of TechInsights; or Media, Lynda Kaye of
Mango Communications, +1-650-799-2888, lynda@mangocommunications.com, for
TechInsights

Web site: http://www.techinsights.com/
http://www.unitedbusinessmedia.com/
http://www.rfid-world.com/2008