EE Times Group Unveils ESC Boston 'Press Room Program' to Maximize Exhibitor Media Relations Efforts

EE Times Group, a UBM company and the daily source of essential business and technology news, analysis and intelligence for the electronics industry's decision makers, today announced the media relations services and events comprising the "Press Room Program" at ESC Boston 2010 to be held September 20 -23, 2010 at the Hynes Convention Center, Boston.

Free of charge to exhibiting companies, the ESC Boston Press Room Program includes:

  --  Virtual Press Office (VPO) services -- online news distribution
      solutions and press office management, typically available to
      conference and trade show participants for a fee. The integration of
      VPO into ESC's already extensive media relations program provides an
      unparalleled platform for the event's organizers and exhibitors to
      maximize their marketing communications efforts, dramatically increase
      brand awareness and generate sales leads
  --  PR Newswire tutorials -- representatives from the global leader in
      news and information distribution services for professional
      communicators will be on hand to assist exhibitors with disseminating
      news and information
  --  Private interview rooms -- available to exhibitors by advanced booking
      for meetings with registered journalists and analysts

In addition, veteran EE Times Group journalists Brian Fuller, Patrick Mannion, Ron Wilson and Junko Yoshida will deliver a first of its kind "Press Room Address" explaining the company's new and evolving editorial, content and product strategies on September 22 at 8:30 AM in the ESC Boston Press Room. Limited seating at the address is available to exhibiting companies and registered members of the media on a first come, first served basis.

"The Press Room has become an increasingly valuable part of the ESC experience for exhibitors, journalists and industry analysts," said David Blaza, vice president of Events and Embedded Systems, EE Times Group. "Helping exhibitors to reach industry influencers in a timely manner with important electronics industry news and information is a key communications strategy for ESC Boston. The ESC Press Room venue is also an ideal venue for the EE Times Group's editorial and content leadership team to share their vision and plans with the embedded systems development community."

  NOTE TO ESC EXHIBITORS AND EDITORS: Please contact EE Times Group to
   schedule ESC Boston Press Room private interview rooms:
  Amy Giannini, Events Marketing Manager
  415.947.6626 (office)
  925.286.9878 (cell)
  amy.giannini@ubm.com



  About ESC Boston (http://esc-boston.techinsightsevents.com/)

Entering its 18th year in Boston, ESC brings together the largest community of designers, technologists, business leaders, and suppliers all in one place. Held in key strategic technology development locations worldwide, the Embedded Systems Conference is the global electronics industry's leading event. With cutting edge product demonstrations, visionary speeches and hundreds of essential technical training classes and accreditation opportunities, ESC is the ideal venue for the design engineering community to learn, collaborate and recognize excellence. In addition, ESC Boston celebrates decades of unique local electronics industry culture, innovation and significant contributions to the global technology industry.

About Virtual Press Office (http://www.virtualpressoffice.com/)

Established in 1996, VPO changed the way exhibitors and the media communicate by inventing the trade show online press office. Today we are the global leader in online press office management and trade show news distribution solutions with over 400 events relying on VPO services. We have developed a successful formula to reduce our client's news distribution and marketing costs while greatly expanding reach and delivering measurement.

About PR Newswire (http://www.prnewswire.com/)

PR Newswire Association LLC provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' announcements to outlets in more than 170 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking announcements from the source. PR Newswire's leading services include ProfNet(SM), eWatch™, MEDIAtlas™, Search Engine Optimization, MediaRoom, MediaSense™, MultiVu™, U.S. Newswire, the preeminent policy newswire in the industry, Vintage Filings, the fastest growing Edgar filing company, and Hispanic PR Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic communications services. PR Newswire is a subsidiary of United Business Media Limited, a leading global business media company that serves professional commercial communities around the world. For more information, go to www.unitedbusinessmedia.com.

  For more information on ESC Boston 2010 please contact:
  Felicia Hamerman
  Group Marketing Director, EE Times Group
  516.562.5652
  felicia.hamerman@ubm.com

  Media Contact:
  Lynda Kaye
  Kaye Public Relations
  650.799.2888
  lynda@KayePR.com

First Call Analyst:
FCMN Contact:

SOURCE: EE Times Group

CONTACT: ESC Boston 2010, Felicia Hamerman, Group Marketing Director of
EE Times Group, +1-516-562-5652, felicia.hamerman@ubm.com; or Media, Lynda
Kaye of Kaye Public Relations, +1-650-799-2888, lynda@KayePR.com, for EE Times
Group

Web Site: http://esc-boston.techinsightsevents.com/

Company News On-Call: http://www.prnewswire.com/comp/181993.html