CMP's TechMash 2007 Brings Together Thought Leaders for Embedded Systems, RFID, and Software Development

CMP Technology today announces that its TechMash 2007 (http://www.cmp.com/techmash) will bring together three of its conferences -- Embedded Systems Conference, Software Development Best Practices and RFID World -- to the Hynes Convention Center in Boston September 18-21. The spirit of collaboration and combined brain power will be alive during TechMash as attendees hear from the foremost experts in each industry, view the latest in technology advancements and evolve their knowledge-base.

  TechMash 2007 will include:
    --  Embedded Systems Conference (http://www.embedded.com/esc/boston/);
        the industry's largest international embedded technical conference
        and exhibition.
    --  Software Development Best Practices
        (http://www.sdexpo.com/2007/sdbp/); a strategic forum for senior
        software developers.
    --  RFID World (http://www.rfid-world.com/boston/); serving the
        community that is using, building, leveraging, and driving radio
        frequency identification (RFID) technology.


  TechMash 2007 Keynote Speakers:
    --  Joe Jensen, General Manager, Intel's Embedded Markets Division
    --  Robert C. Cresanti, Coalition Against Counterfeiting and Piracy,
        U.S. Chamber of Commerce
    --  Jim Harper, Director of Information Policy Studies,
        The Cato Institute
    --  Ben Aderson, Manager, Technology Policy and State Government
        Affairs, AeA
    --  Jim McCarthy, President, McCarthy Technologies
    --  Ivar Jacobson, Chairman, Ivar Jacobson International


  TechMash 2007 Special Events:
    --  The first East Coast public conversion of a plug-in hybrid car lead
        by members of the California Cars Initiative (CalCars.org.),
        resulting in a Toyota Prius that gets 100+ miles per gallon
        (plus electricity).
    --  Live Vectrix Teardown; Discover the inner workings of the Vectrix
        MAXI-Scooter, the world's first high-powered electric two-wheel
        vehicle.
    --  Live Nike Triax Elite Teardown; The Nike Triax Elite is a fully
        featured personal fitness measurement device offering a combined
        heart-rate monitor, accurate electronic pedometer and data upload
        capability.
    --  Intel Chopper Giveaway; an Intel-themed custom built embedded
        technology-based motorcycle by Orange County Choppers.


  About CMP Technology (http://www.cmp.com/)

CMP Technology is a marketing solutions company serving the technology industry. Through its market-leading portfolio of trusted information brands, CMP has earned the confidence of more technology professionals than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in ways that yield superior return on investment. CMP Technology is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion.

About TechMash

CMP Technology will celebrate the spirit of collaboration and combined brain power at TechMash Boston 2007. TechMash 2007 will include The Embedded Systems Conference (http://www.embedded.com/esc/boston/); the industry's largest international embedded technical conference and exhibition, Software Development Best Practices (http://www.sdexpo.com/2007/sdbp/); a strategic forum for senior software developers, and RFID World Boston (http://www.rfid-world.com/boston/), focused on security, privacy and authentification issues for the community that is using, building, leveraging, and driving radio frequency identification (RFID) technology.

  Carole Trachimovsky                               Linda Uslaner
  The Horn Group for CMP Technology                 CMP Technology
  ctrachimovsky@horngroup.com                       luslaner@cmp.com
  (781) 356-7100                                    516-562-7685

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SOURCE: CMP Technology

Contact: Linda Uslaner of CMP Technology, +1-516-562-7685,
luslaner@cmp.com, or Carole Trachimovsky of The Horn Group, +1-781-356-7100,
ctrachimovsky@horngroup.com, for CMP Technology

Web Site: http://www.cmp.com/