Product Teardowns Bring Embedded Technology Out of the Box at Embedded Systems Conference Boston

CMP Technology today announced its highly anticipated series of live product teardowns and other special events at the 2007 Embedded Systems Conference (ESC) Boston, running September 18 to the 21 at the Hynes Convention Center. These product teardowns will give conference attendees unprecedented insight into the inner workings of today's hottest technologies that push the boundaries of system design.

  Live Product Teardown Events:

  --  The California Cars Initiative will pull apart a Toyota Prius to
      examine the systems that compose the hybrid vehicle.  Be there to view
      what allows this popular vehicle to average 55 mpg.  In addition to
      the teardown, ESC Boston will hold the first East Coast conversion of
      the Prius to a plug-in hybrid car.

  --  Discover the Vectrix MAXI-Scooter during the live Vectrix teardown
      sponsored by Microchip.  During this teardown viewers will view the
      embedded systems that power the popular Vectrix scooter, a
      high-powered electric two-wheel vehicle with the added benefits of low
      running costs, low noise and zero emissions.

  --  Learn how one of the newest and most advanced fitness devices, the
      Nike Triax Elite, is able to offer a combined heart-rate monitor,
      accurate electronic pedometer, and data upload capability.  Sponsored
      by Texas Instruments, whose MSP 430 low-power microcontroller helps
      power the device, the Triax teardown promises to reveal embedded
      technology of the future.

  --  CMP's Semiconductor Insights will put the spotlight on counterfeiting
      with a teardown of an iPhone clone to see how its contents compare to
      the real deal.  Additionally, Semiconductor Insights will share its
      analysis of counterfeit NAND flash devices that were alleged to be
      from Toshiba, Samsung, and IM Flash Technologies.


  Other Special Events

  --  ESC Boston will give attendees a chance to be photographed with the
      Intel Chopper, a custom built embedded technology-based motorcycle by
      Orange County Choppers.

  --  Fun and networking are the name of the game at ESC's Casino Night
      Party.  This event will feature food, drinks as well as poker and
      blackjack on a night to mingle with industry peers.

To register for ESC Boston, visit: http://www.embedded.com/esc/boston/registration/

Commentary:

"ESC Boston's live product teardowns offer attendees an unparalleled opportunity to view the embedded technologies that make up some of today's most advanced systems in an entertaining format. These demonstrations will heighten the already valuable ESC Boston program of visionary keynote speakers and conference seminars," said David Blaza, Publisher Embedded Systems Design. "It is CMP's goal to provide a forum that will excite and educate embedded systems veterans and newer practitioners alike with special events that promise to engage all attendees."

About CMP Technology (www.cmp.com)

CMP Technology is a marketing solutions company serving the technology industry. Through its market-leading portfolio of trusted information brands, CMP has earned the confidence of more technology professionals than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in ways that yield superior return on investment. CMP Technology is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion.

About TechMash

CMP Technology will celebrate the spirit of collaboration and combined brain power at TechMash Boston 2007. TechMash 2007 will include The Embedded Systems Conference; the industry's largest international embedded technical conference and exhibition, Software Development Best Practices; a strategic forum for senior software developers, and RFID World Boston, focused on security, privacy and authentification issues for the community that is using, building, leveraging, and driving radio frequency identification (RFID) technology.

  Carole Trachimovsky                          Linda Uslaner
  The Horn Group for CMP Technology            CMP Technology
  ctrachimovsky@horngroup.com                  luslaner@cmp.com
  781-356-7100                                 516-562-7685

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SOURCE: CMP Technology

CONTACT: Carole Trachimovsky of The Horn Group, +1-781-356-7100,
ctrachimovsky@horngroup.com, for CMP Technology; or Linda Uslaner of CMP
Technology, +1-516-562-7685, luslaner@cmp.com

Web site: http://www.cmp.com/
http://www.unitedbusinessmedia.com/
http://www.embedded.com/esc/boston/registration