CMP's RFID World Boston Set to Provide Real Solutions to Assist Businesses Implementing the Latest in RFID Technology

RFID World Boston to Provide Spirited Industry Debate and Real-World Answers to Overcoming Security, Privacy and Authentication Hurdles and Making RFID a Business Reality

PRNewswire
MANHASSET, N.Y.
Aug 9, 2007

CMP Technology today announced the program for its annual RFID World Boston (http://www.rfid-world.com/boston) show to be held September 18-20 at the Hynes Convention Center. This year's show promises to "Crack the Code on RFID Security, Authentication and Privacy".

RFID World Boston Program Highlights:

One of the premiere events of the new CMP TechMash Boston (http://www.cmp.com/techmash), RFID World Boston will bring together the foremost luminaries on RFID technology and implementation to discuss the concepts and topics critical to making RFID a reality in today's business world. Speakers will include:

  --  Robert C. Cresanti, Under Secretary of Commerce for Technology and
      Chief Privacy Officer

  --  Patrick J. Sweeney II, President and CEO, ODIN Technologies, Inc.

  --  Aaron Graham, Vice President and CSO, Purdue Pharma

  --  Ben Aderson, Counsel and Manager of Technology Policy and State
      Government Affairs for AeA.

  --  Marc-Anthony Signorino, Director of Technology Policy, National
      Association of Manufacturers

Attendees to RFID World Boston will see a conference program that will encompass all sides of the issues, from technology tools that are available for securing RFID transactions, to consumer concerns about privacy. Additionally, the conference will demonstrate how RFID can be used to provide authentication and protection for products, personnel, and property.

A full list of speakers can be found at: http://www.shorecliffcommunications.com/BOSTON/speakers.asp?showid=R048

To register for RFID World Boston, visit: http://www.rfid-world.com/boston.

Commentary:

"RFID was once considered revolutionary, the wave of the future that would be the answer to all of the barcode's limitations. However, the luster has worn off and paranoia and fear have set in; the industry has reached a critical turning point in its evolution," said Rob Keenan, Director, RFID World. "The idea of RFID as a functional, and sometimes life altering, application has been forgotten. RFID World Boston wants to pen up the debate concerning security and privacy, while highlighting how RFID is preventing dangerous counterfeiting of pharmaceuticals, tracking the source of the next e-coli food outbreak, creating contactless payment systems and easing your daily commute."

  More Upcoming Components of RFID World Boston 2007:

  --  Learn from RFID industry gurus such as:
      --  Ann Grackin, CEO, ChainLink Research
      --  Lauren Scott, CEO, Lauren Scott California
      --  Ebrahim Keshavarz, Assistant Vice President, AT&T
      --  Dr. Martin Spect, Senior Consultant, Department of Anaesthesia &
          Intensive Care, Jena University Hospital
      --  Dr. John D. Halamka, Chief Information Office, Harvard Medical
          School


  --  Choose from industry specific conference tracks including:
      --  Pharmaceutical, Hospital & Healthcare, Transportation & Logistics,
          Consumer Products, Retail, Electronics, Personal Identification &
          Privacy and Security


  --  Check out hot panel discussions and interactive sessions on:
      --  RFID and Consumers: Privacy and Security Considerations
      --  Real-Time Asset and Personnel Tracking
      --  What's Next: Value of RFID within the Supply Chain
      --  RFID Network Infrastructure Delivers Secure, Efficient Operations


  About CMP Technology (http://www.cmp.com/)

CMP Technology is a marketing solutions company serving the technology industry. Through its market-leading portfolio of trusted information brands, CMP has earned the confidence of more technology professionals than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in ways that yield superior return on investment. CMP Technology is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion.

About TechMash

CMP Technology will celebrate the spirit of collaboration and combined brain power at TechMash Boston 2007. TechMash 2007 will include The Embedded Systems Conference; the industry's largest international embedded technical conference and exhibition, Software Development Best Practices; a strategic forum for senior software developers, and RFID World Boston, focused on security, privacy and authentification issues for the community that is using, building, leveraging, and driving radio frequency identification (RFID) technology.

  Carole Trachimovsky                          Linda Uslaner
  The Horn Group for CMP Technology            CMP Technology
  ctrachimovsky@horngroup.com                  luslaner@cmp.com
  781-356-7100                                 516-562-7685

First Call Analyst:
FCMN Contact:

SOURCE: CMP Technology

CONTACT: Carole Trachimovsky of The Horn Group, +1-781-356-7100,
ctrachimovsky@horngroup.com, for CMP Technology; or Linda Uslaner of CMP
Technology, +1-516-562-7685, luslaner@cmp.com

Web site: http://www.cmp.com/
http://www.rfid-world.com/boston
http://www.cmp.com/techmash