TechInsights™ Launches Three New DesignLine™ Resource Sites Targeted to European Designers in Strategic Markets

Today, TechInsights announced the formal launch of three DesignLines to directly support European designers working in the power management, industrial control and automotive application spaces. DesignLines, part of the TechOnline™ family of products, provide online support environments for engineers and engineering managers with detailed technical information to improve their designs and develop their expertise in specific application or technology areas. Each of the DesignLines sites delivers how-to design articles, new product information, blogs, forums, technical papers, and new content on a variety of engineering topics relevant to the application of the technology space it covers.

Moderated by an editor who is a recognized 'domain expert' in their field, each is responsible for ensuring that the latest and most useful content finds its way to the screen immediately. DesignLines have proven to be an excellent source of current, objective information for the Creators of Technology. Monthly traffic to the combined U.S. sites is well over one million page views per month and growing. It is expected that traffic to the new European sites will ramp up quickly.

"Despite the focus on emerging Asian markets, Europe remains a vibrant and important design environment," said Andre Rousselot, vice president, TechInsights Europe. "Our audience has asked us for some time to bring a more European focus to the types of information services we provide, especially in the key markets of power management, and analog applications. We are pleased that we are now in a position to deliver to our audience what they have been asking for."

Editors have been named for each of the three new sites. Industrial DesignLine Europe will be managed by Dipl-Ing Wolfgang Patelay. Pately has a wealth of experience in test & measurement, ASICs, programmable logic and power supplies with 25 years experience in the electronics market as a writer, editor and editor-in-chief at some of the most recognized publications in the German market, including Elektronik, Elektronik Industrie and Elektronik Embedded Systeme.

Vanessa Knivett will manage Analog DesignLine Europe. Knivett comes to Analog DesignLine Europe with ten years of experience in technology journalism. She spent the last six years with a UK electronics design magazine. Prior to that, Knivett wrote for titles in the analytical instrumentation sector, including those covering the then-emerging field of genomics and proteomics analysis.

Paul Buckley, editor of Power Management DesignLine Europe, began his career in journalism with Morgan-Grampian where he was the Special Reports Editor for Electronics Times based in London. Buckley has also served as deputy editor of Computer Systems magazine and editor of Electronics Manufacture and Test. He has been writing for many years on a wide range of technology subjects including electronics, computing, communications, software and power technology.

"We have a long history of commitment to European designers, so it's only fitting that we take one of our most popular and dynamic information services and customize it to serve this market," added Richard Wallace, vice president of international development for TechInsights. "With the addition of Wolfgang Patelay, Vanessa Knivett, and Paul Buckley, TechInsights has significantly expanded its regional and pan-European online technical coverage, a move that will extend readership deeper into the European electronics and design engineering community."

The three European DesignLines are accessible from http://www.eetimes.eu/. Fourteen additional sites are already in operation. Topics range from technologies such as DSP and PLDs to applications such as power management to product categories such as wireless communications and digital TV. A full listing of the DesignLines offer can be found at http://www.techonline.com/ under the "Design Center" tab.

In addition, three more European DesignLines, including an automotive site, will launch late in the summer.

Some sponsorships and advertising opportunities for the initial three European DesignLines are still available. Sponsors in North America should contact Todd Bria of Global Media Sales at 831.477.2075 or at tbria@globalmediasales.com for information on specific opportunities and rates. Sponsors in Europe should contact Andre Rousselot, Vice President of Sales Europe at +32 27400053 or arousselot@techinsights.com

About TechInsights (http://www.techinsights.com)

TechInsights is the daily source of essential business and technical information for the electronics industry's decision makers -- the Creators of Technology -- that define, develop, and bring to market the electronic products that improve our lives. With global market leading brands such as EE Times, Semiconductor Insights, TechOnline and Embedded Systems Conferences, TechInsights is the leading dedicated information and services business serving the worldwide electronics market. For more information, please visit http://www.techinsights.com. TechInsights is a division of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

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