TechInsights' ESC Silicon Valley 2009 Takes on Tech Stimulus Challenges and Trends

With less than two weeks to go until the opening of the much anticipated ESC Silicon Valley 2009 http://www.embedded.com/esc/sv at the McEnery Convention Center, San Jose, California March 30 - April 2, TechInsights today announced additions to the event's agenda to help attendees better understand and navigate the current global economic crisis.

ESC's new "tech stimulus" agenda items and educational programs include an executive panel discussion about the impact the Obama administration's recently announced technology stimulus program has on the global electronics industry, a complimentary web development clinic designed to help companies better market their products in a down economy, and two Twitter-based forums that facilitate large-scale industry discussion and information sharing.

"As the leading provider of technology events and educational programs, TechInsights is delighted to provide interesting forums and accessible information to help the electronics industry weather the current downturn, "said David Blaza, TechInsights' vice president of Events. "ESC is a must-attend event for electronics sector decision makers. The event gives them access to valuable resources and thought leadership that they will utilize immediately to keep their businesses competitive and their products on the leading edge."

  More details:

  Industry Luminaries Debate: "Tech Stimulus - The Winners and Losers."
  Location: ESC Theater
  When: Wednesday, April 1, 4:00 - 5:00 pm
  Moderator: Jim Turley, CEO, Silicon Insider
  Panelists: Dave Epstein, Venture Capitalist, Steve Sanghi, CEO Microchip,
  Wade Patterson, CEO, Synapse Wireless, Ben Wilson, Director, Healthcare IT
  at Intel Digital Health

  Stimulate Your Web Site: Complimentary Landing Page Optimization
  Clinic Live for ESC exhibitors
  Co-sponsored by TechInsights and MarketingSherpa
  Instructors: Aaron Rosenthal, Director of Channels Research and
  Andy Mott, Senior Programs Manager, MarketingExperiments

      -- By appointment only
      -- 20 and 45 minute client-specific sessions offering free landing
         page consulting for with actionable next steps to improve online
         marketing effectiveness


  The ESC Tweet-Ups
  Location: Twitter and Intel Embedded and Communications Alliance Lounge
  When: Tuesday, March 31, 2:45 PM; Wednesday, April 1, 5:00 PM

      -- Twitter-fueled informal gatherings
      -- Twitter members can follow the discussion at
         http://twitter.com/esc_events

  About ESC Silicon Valley (http://www.embedded.com/esc/sv)

Held in key strategic technology development locations worldwide, the Embedded Systems Conference is the global electronics industry's leading event. With cutting edge product demonstrations, visionary speeches and hundreds of essential technical training classes and accreditation opportunities, ESC is the ideal venue for the design engineering community to learn, collaborate and recognize excellence. In addition, ESC Silicon Valley celebrates decades of unique local electronics industry culture, innovation and significant contributions to the global technology industry.

About TechInsights (http://www.techinsights.com/)

TechInsights is the global leader in media, marketing, and professional services for the electronics industry. We deliver results for the "Creators of Technology" -- those key influencers and decision makers involved in the definition, development, protection, and commercialization of technology and related intellectual property. More than 1.1 million engineering professionals engage with our online brands -- EE Times, TechOnline, DesignLines, and Embedded.com -- monthly across Europe, India, Japan, Taiwan, mainland China and North America. As well, the technology community comes to our face-to-face events -- the Embedded Systems Conferences and Intellectual Property Symposia -- to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Finally, for those clients with a specific technology, or intellectual property objective we engage on a custom basis through our TechInsights Professional Services team -- Portelligent, Sanguine Microelectronics, and Semiconductor Insights.

TechInsights is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $1.6B.

  ESC 2009 Contact:                       Media Contact:
  Felicia Hamerman                        Lynda Kaye
  Group Marketing Director, TechInsights  Kaye Public Relations
  516-562-5552  650-799-2888
  fhamerman@techinsights.com              lynda@KayePR.com

First Call Analyst:
FCMN Contact:

SOURCE: TechInsights

CONTACT: Felicia Hamerman, Group Marketing Director of TechInsights,
+1-516-562-5552, fhamerman@techinsights.com, for ESC 2009; or Media, Lynda
Kaye of Kaye Public Relations, +1-650-799-2888, lynda@KayePR.com, for
TechInsights

Web Site: http://www.techinsights.com/