EE Times Group Teams With NXP Semiconductors and Digi-Key to Launch the LPC1100 Cortex-M0 Design Challenge

EE Times Group, a UBM company [UBM: L], announced today the launch of the NXP LPC1100 Cortex-M0 Design Challenge (www.LPC1100challenge.com), a six month contest and community sponsored by NXP Semiconductors and Digi-Key Corporation.

The objective of the Design Challenge is to foster a social community where electronics engineering contestants can build, test, and display their designs, based on the NXP's LPC1100 and the LPCXpresso development tool platform. The challenge is organized in three phases - Conceptual Design, Hardware Design and Final Prototype.

"This design challenge is a great opportunity for engineers to show their expertise in 32-bit design," said Geoff Lees, VP & GM NXP Semiconductors. "With prices starting at just 65 cents, designers can now get 32-bit performance, at power levels and prices usually attributed to much lower-performance devices."

A set of expert judges, as well Community Member peers, will rate and vote for one overall winner for each Phase. In addition, during each phase, Community Members will be eligible for prizes based on their community participation and user feedback on the best LPCXpresso enhancement suggestions. The contestant that makes it through the three phases and is awarded the Design Challenge's Grand Prize will win $3,000 in Apple® gift cards and will be announced at the UBM Embedded Systems Conference in Chicago, Illinois the week of June 7, 2010.

All entrants who submit a valid title, abstract, and block diagram, will receive a FREE LPCXpresso development tool.

Richard Nass, Editorial Director, EE Times Group agrees. "The social aspect of peers rating, voting and even collaborating on the best designs will make the contest more exciting. If you're looking to develop an entry-level system based on the ARM architecture, NXP's LPCXpresso developer kit for the LPC1100 provides a great starting point. And it lets you use all the tools you're already familiar with."

For contest rules, eligibility requirements and to register, visit www.LPC1100challenge.com.

About EE Times Group

EE Times Group, a UBM company [UBM: L], is the global leader in media and marketing services for the electronics industry. EE Times Group delivers results for the key influences and decisionmakers involved in the design, development and commercialization of technology through our market leading brands. More than 1.1 million engineering professionals engage with the EE Times Network -- EE Times, TechOnline, DesignLines and Embedded.com - across the globe. The technology community comes to our market leading events to share, learn, discuss and advance the critical issues and challenges facing the electronics industry. As well EE Times Group provides end-to-end services ranging from next-generation marketing, integrated media and research.

About NXP Semiconductors

NXP Semiconductors provides High Performance Mixed Signal and Standard Product solutions that leverage its leading RF, Analog, Power, Digital Processing and manufacturing expertise. These innovations are used in a wide range of automotive, industrial, consumer, lighting, medical, computing and identification applications. Headquartered in Europe, the company has about 29,000 employees working in more than 30 countries and posted sales of USD 5.4 billion in 2008. News from NXP is located at www.nxp.com.

About Digi-Key Corporation

One of the world's fastest growing distributors of electronic components, Digi-Key has earned its reputation as an industry leader through its total commitment to service and performance. As a full-service provider of both prototype/design and production quantities of electronic components, Digi-Key has been ranked #1 for Overall Performance for 16 consecutive years from among the nation's more than 200 distributors (EE Times Distribution Study/ May 2007). Offering more than a million products from over 400 quality name-brand manufacturers Digi-Key's commitment to inventory is unparalleled. Access to the company's broad product offering is available 24/7 at Digi-Key's top-rated website, www.digikey.com.

  EE Times Group Contact:
  Felicia Hamerman
  Group Marketing Director, EE Times Group
  516.562.5652
  felicia.hamerman@ubm.com




  NXP Contacts

  USA:               Rebecca Samuel
                     Tel. +1 408 474 8769
                     rebecca.samuel@nxp.com
  Europe:            Terry Chiang
                     Tel.  +31 40 2725162
                     terry.chiang@nxp.com

First Call Analyst:
FCMN Contact:

SOURCE: EE Times Group

CONTACT: Felicia Hamerman, Group Marketing Director of EE Times Group,
+1-516-562-5652, felicia.hamerman@ubm.com; or USA, Rebecca Samuel,
+1-408-474-8769, rebecca.samuel@nxp.com, or Europe, Terry Chiang, +31 40
2725162, terry.chiang@nxp.com, both of NXP

Web Site: http://www.lpc1100challenge.com/
http://www.nxp.com/
http://www.digikey.com/