CMP Technology Presents the Power of Brainpower & Disruptive Technology at the 2007 Embedded Systems Conference Silicon Valley

CMP Technology today announced details for the 19th annual Embedded Systems Conference (ESC) Silicon Valley (www.embedded.com/esc/sv), the world's largest international embedded technical conference and exhibition. From April 1-5, 2007, the brightest minds in the industry will bring the power of brainpower to San Jose's McEnery Convention Center, showcasing the breakthrough innovations and achievements changing the face of technology.

More than 11,000 system architects and design engineers are expected to come together for in-depth technical training, face time with leading vendors, peers, investors, media and analysts, and the chance to discover new products and solutions to solve the most pressing design challenges. Conference highlights include a keynote address by former Vice President Al Gore, the Disruption Zone, showcasing products from companies seeking to forever change the embedded systems industry, the introduction of Embedded Connections, an invitation-only summit for executives responsible for purchasing microprocessors and microcontrollers, a live tear down of a Toyota Prius, co- located Zigbee Developers Conference, and the 2007 EE Times ACE Awards.

In the keynote address titled "The Democratization of Technology," Mr. Gore will discuss technological advancement and the potential of user involvement, identifying key opportunities and challenges in charting a new digital society. As vice president of the United States, winner of the popular vote in the 2000 presidential campaign, congressman, Vietnam veteran, environmentalist and journalist, Al Gore offers a unique perspective on national and international affairs.

The Industry's Most Comprehensive Technical Training

ESC Silicon Valley attendees can choose from more than 180 courses and seminars -- whether they are brand new to the field or are experienced designers ready to learn cutting-edge technology applications and solutions. The conference will include practical, how-to classes, tutorials and training sessions to give engineers and engineering managers thorough training and understanding of the industry's most critical themes. Attendees can study topics such as DSP & Multimedia, Linux, Multi-core and Multi-Threaded Processors, Power Management, and Wireless Communications. The conference will also feature an Industry Address from Intel, free, sponsored sessions by companies like Xilinx, Avnet, Coverity, ARM and IBM. For a full list of technical program details, please visit: http://www.embedded.com/esc/sv/techprg/esc/ .

Disruption Zone

Disruptive technologies will be front and center when 16 hardware and software companies such as eASIC, Encirq and Quickfilter Technologies will present revolutionary technologies or services that will change the future of the embedded industry with groundbreaking improvements in embedded design or embedded systems performance at the new Disruption Zone.

"eASIC is honored to be invited to present at the Disruption Zone section of Embedded Systems Conference," said Jasbinder Bhoot, senior director of marketing at eASIC corporation, a provider of breakthrough Structured ASICs. "We welcome the opportunity to meet with a savvy audience of engineers, managers, media and business leaders who attend this distinguished event. This conference focuses on important issues facing today's electronic designs and the encouragement of disruptive technologies can greatly contribute to overcoming these challenges and propel market growth."

Brains Collide on the Exhibit Floor

Intel, Sun Microsystems, Texas Instruments, Microsoft, IBM, Microchip, Freescale Semiconductor and IBM are only a handful of the 100's of leading industry exhibitors showcasing their latest technology advancements, products, and services. Conference attendees can gain valuable insight from product experts on the ESC show floor, open Tuesday, April 3 (12:00-7:00pm), Wednesday, April 4 (10am-7pm), and Thursday, April 5 (10am -3:30pm). For a complete list of exhibitors, visit http://fp21.a2zinc.net/clients/fpcmp/esc07/public/fphtml.aspx .

To register for ESC SV, visit http://www.embedded.com/esc/sv/registration .

For more information on exhibiting or sponsorship opportunities, please contact Sean Raman, event sales director of the CMP Technology Electronics Group at (415) 947-6622 or sraman@cmp.com.

About the CMP Technology Electronics Group

The CMP Technology Electronics Group is the premier technology and business media brand serving the information needs of the creators of technology worldwide. Offering a full suite of products and services to reach electronics technology professionals throughout the world, the CMP Technology Electronics Group delivers the most targeted audience and actionable information to marketers in the electronics technology community. Each month, the CMP Technology Electronics Group delivers more than 1 million copies of its print publications, including EE Times, to subscribers in more than 23 countries and online visitors from 100 countries view more than 8 million pages on its Web sites in seven languages including EE Times Online and TechOnLine. More than 40,000 decision makers attend its Embedded Systems Conferences each year in Boston, Silicon Valley, China and Taiwan.

About CMP Technology (http://www.cmp.com/ )

CMP Technology is a marketing solutions company serving the technology industry. Through its market-leading portfolio of trusted information brands, CMP has earned the confidence of more technology professionals than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in ways that yield superior return on investment. CMP Technology is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/ ), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion.

  Contact: Michelle Sabolich
           Atomic Public Relations for CMP Technology
           michelle.sabolich@atomicpr.com
           (415) 402-0230

SOURCE: CMP Technology

CONTACT: Michelle Sabolich of Atomic Public Relations, +1-415-402-0230,
or michelle.sabolich@atomicpr.com, for CMP Technology

Web site: http://www.cmp.com/