TechInsights' RFID World 2008 Event Attracts Global Audience

TechInsights today announced the opening of RFID World 2008, the auto identification industry's most prominent conference. Held in Las Vegas at the MGM Grand today through September 10, RFID World 2008 (http://www.rfid-world.com/2008) connects more than 100 RFID technology companies with business solution implementers and industry observers from around the world.

Featuring educational sessions, special interest seminars, expert keynote addresses and technology demonstrations, RFID World 2008 is organized into the following easy-to-navigate industry-specific solution tracks:

  --  Consumer Experience
  --  Enterprise IT Asset Tracking
  --  Hospital and Healthcare
  --  Manufacturing
  --  Pharmaceutical
  --  Transportation.


  Event highlights include:

  Pre-conference Seminars
  --  Food Traceability - for agriculture, produce and meat manufacturers,
      distributors and retailers requiring perishables supply chain RFID
      solutions.
  --  RFID for Managers -  for business and product managers who are
      assessing the business case for RFID implementation, the components of
      front-to-back RFID systems and implementation success criteria.
  --  VARs Seminar (Sponsored by Texas Instruments) - for the VAR and
      Integrator who wish to utilize TI's RFID solutions to enhance customer
      service and increase business.


  Industry Leader Keynote Addresses:
  --  "Moving RFID Projects Beyond the Pilot Phase"
      Zander Livingston, Research and Development Strategist/RFID Project
      Manager, American Apparel and Joe White, VP of RFID Business
      Development, Motorola Enterprise Mobility Business

  --  "A Case Study of an RFID Implementation to Secure the Food Supply"
      Duncan Mackey, CEO Corvanraay Farms

  --  "Unclonable RFID to Fight Counterfeiting"
      Anant Agrawal, CEO, Verayo


  Exhibition

More than 100 RFID technology and service companies are announcing and demonstrating new products, initiatives and applications.

About RFID World (http://www.rfid-world.com/2008)

RFID World is the leading industry event where buyers and sellers of advanced track & trace solutions meet to discover new technologies and applications, as well as share ideas and network with industry innovators from around the globe.

About TechInsights (http://www.techinsights.com/)

TechInsights is the daily source of essential business and technical information for the electronics industry's decision makers -- the Creators of Technology -- that define, develop, and bring to market the electronic products that improve our lives. With global market leading brands such as EE Times, Semiconductor Insights, TechOnline, Embedded Systems Conferences and Portelligent, TechInsights is the leading dedicated information and services business serving the worldwide electronics market. For more information, please visit http://www.techinsights.com/. TechInsights is a division of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

   RFID World Event Contacts:
   Tim Downs                     Amy Giannini
   Managing Director             Event Marketing Manager
   949-235-8985                  415.947.6626
                                 agiannini@techinsights.com

   Media Contact:
   Lynda Kaye
   Mango Communications
   650-799-2888
   lynda@mangocommunications.com

First Call Analyst:
FCMN Contact:

SOURCE: TechInsights

CONTACT: Tim Downs, Managing Director, +1-949-235-8985, or Amy Giannini,
Event Marketing Manager, +1-415-947-6626, agiannini@techinsights.com, both of
TechInsights; or Media, Lynda Kaye of Mango Communications, +1-650-799-2888,
lynda@mangocommunications.com

Web site: http://www.techinsights.com/
http://www.rfid-world.com/2008