EE Times Group Launches Leading Industry Event in South America, Enhances Global Events Portfolio

EE Times Group, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, today announced the launch of its industry leading event - the Embedded Systems Conference (ESC) in South America. EE Times Group is partnering with UBM Brazil to bring South America's designers, technologists, business leaders and suppliers together at ESC Brazil. The event, which will offer both a conference program and exposition, is scheduled to take place May 24-25, 2011 in Sao Paulo at the Novotel Center Norte.

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According to the Associacao Brasileira da industria eletrica e eletronica), eletroeletronic industry sales grew 17 percent in the first quarter of 2010 compared with the same period last year and increased 3 percent of 2008 first quarter sales.

"The launch of ESC Brazil broadens our presence in the South American electronic design and semiconductor industry and enhances our existing portfolio of events for the electronics industry," said David Blaza, Vice President, Events of EE Times Group. "We are very pleased to bring the leading embedded systems event to a new and expanding market to deliver designers, technologists, business leaders and suppliers with a robust environment to learn, design and network."

The addition of ESC Brazil strengthens EE Times Group's position as the premier media and events resource in the global electronics industry. EE Times Group's Embedded Systems Conference (ESC) is the global electronics industry's leading event and has been in existence for 22 years. ESC offers events in five global locations, including Boston, Chicago, India (Bangalore), San Jose (Silicon Valley) and the United Kingdom (London).

Additionally, earlier this year, EE Times Group announced that it is partnering with the technology group of Reed Business Information to launch the Embedded Live Exhibition and Conference, which is scheduled to take place October 20-21, 2010 at the Earls Court in London. EE Times Group will also serve as the strategic event partner for the 2010 ARM Technology Conference. The event will take place November 9-11, 2010 at the Santa Clara Convention Center in Santa Clara, CA. In addition, EE Times Group acquired DesignCon, the definitive exhibition and conference for electronic design experts spanning chip, package, board, and system domains, addressing common issues in signal integrity, power management, interconnection and design verification. DesignCon is scheduled for January 31-February 3, 2011 in Silicon Valley.

EE Times Group and UBM Brazil are also working closely with Ipesi, Portal Embarcados as well as its association partner, Abraci.

The launch of ESC Brazil continues to increase UBM's South American portfolio. In June 2010, UBM acquired the remaining equity in PR Newswire Brazil and PR Newswire Argentina from the respective private joint venture partners and also signed an agreement to acquire a 60 percent interest in Navalshore, a Brazilian shipbuilding industry tradeshow and conference, from its private owners.

For additional information on ESC Brazil, visit escbrazil.com.br or contact Camila Cavalcante at ccavalcante@ubmbrazil.com.br.

About EE Times Group (http://www.eetimesgroup.com/)

EE Times Group is the global leader in media and marketing solutions for the electronics industry. EE Times Group delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services. More than 1.1 million engineering professionals engage with EE Times Group brands which include EE Times, TechOnline, DesignLines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at EE Times Group's market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, EE Times Group provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research. EE Times Group is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com.

  For more information on EE Times Group please contact:
  Felicia Hamerman, Group Marketing Director
  T: 516.562.5652, E: felicia.hamerman@ubm.com

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SOURCE: EE Times Group

CONTACT: Felicia Hamerman, Group Marketing Director of EE Times Group,
+1-516-562-5652, felicia.hamerman@ubm.com

Web Site: http://www.eetimesgroup.com/

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