EE Times Group Partners With Reed Business Information's Technology Group to Launch the Embedded Live Exhibition and Conference, the Definitive UK Event for Electronic Design Innovation and Systems Technology Development

EE Times Group, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, today announced that it is partnering with the technology group of Reed Business Information to launch of the Embedded Live Exhibition and Conference. The event brings together the EE Times Groups' Embedded Systems Conference and Reed Business Information's Electronics Weekly Live to create the definitive UK event for electronic design innovation and systems technology development. The event is scheduled to take place October 20-21, 2010 at the Earls Court in London, which previously hosted Electronics Weekly's event.

The event will deliver unprecedented cross media support from EE Times Group, the publisher of EE Times, Embedded.com, TechOnline and DesignLines as well as Electronics Weekly from the Technology Group of Reed Business Information.

  Event highlights include:
  --  An Exhibition expected to host more than 100 companies showing the
      latest in hot embedded technology - microcontrollers, design and
      development tools and embedded computers, from components to
      sub-systems, displays and communication devices.
  --  Features within the exhibition will focus on key UK industry sectors
      and their technology applications, including mobile communications,
      security, renewable energy, healthcare and space navigation.
  --  A comprehensive technical conference with coverage of the full
      spectrum of electronic and embedded engineering from hardware design,
      development and test to embedded software, firmware to application
      development, open-source and real-time.
  --  The event will be held in conjunction with Europe's most prestigious
      industry awards ceremony, the Elektras, produced by Electronics
      Weekly.

Embedded Live is specifically targeted to engineering executives, system architects, design engineers, suppliers, analysts as well as media globally.

"We are very pleased to be partnering with the Reed Business Information's technology group to bring the Embedded Systems Conference and Electronics Weekly Live together to create one powerful event platform in the United Kingdom. We have a long history of delivering the engineering community with the information they need to design, develop and commercialize technology. We look forward to producing an outstanding event," said David Blaza, VP Embedded and Events of EE Times Group.

Paul Briggs, group publisher of the Technology Group at Reed Business Information said: "Combining the experience and resources of two major publishers in order to create a compelling exhibition and conference for the UK market has been universally welcomed by both our readers and advertisers. Since we announced our intention to work together on Embedded Live back in December we have had very positive feedback. I look forward to working with UBM to help deliver a must attend event in the UK."

To learn about exhibiting at the Embedded Live Exhibition and Conference, contact Daljeet Bhamra, Events Sales, Europe at +44 207 560 4023 or daljeet.bhamra@ubm.com. For more information about sponsorship opportunities, contact Andrew Porter, Director of Events, Europe at +44 207 560 4029 or andrew.porter@ubm.com.

About EE Times Group (http://www.eetimesgroup.com/)

EE Times Group, a division of United Business Media [LON:UBM], is the global leader in media and marketing services for the electronics industry. We deliver results for the key influencers and decision makers involved in the design, development and commercialization of technology through our market leading brands. More than 1.1 million engineering professionals engage with the EE Times Network - EE Times, TechOnline, DesignLines, and Embedded.com - across the globe. The technology community comes to our market leading events to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. As well, EE Times Group provides end-to-end services ranging from next-generation marketing, integrated media and research.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com

  For more information on EE Times Group please contact:
  Felicia Hamerman, Group Marketing Director
  T: 516.562.5652, E: felicia.hamerman@ubm.com

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SOURCE: EE Times Group

CONTACT: Felicia Hamerman, Group Marketing Director of EE Times Group,
+1-516-562-5652, felicia.hamerman@ubm.com

Web Site: http://eetimesgroup.com/
http://www.ubm.com/

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