TechInsights' RFID World 2008 Workshop to Address Global Food Traceability and Safety Issues

TechInsights announced the final agenda for the "Food Traceability: Securing the Food Supply Chain" workshop to be held during the RFID World 2008 conference in Las Vegas at the MGM Grand, September 8-10 (http://www.rfid-world.com/2008). The workshop addresses recent food safety crises and includes a presentation of the results of an extensive produce traceability case study funded by the Economic Development Alliance of Hawaii and administered by the Hawaii Farm Bureau Federation.

"Hawaii's recent and extensive produce traceability pilot project provides invaluable insights into the viability of RFID technology to dramatically improve food supply chain safety," said Dr. John Ryan, administrator for the Hawaii Department of Agriculture's quality-assurance division, "In addition to unveiling implementation details, we will also discuss how RFID helps to protect the welfare of consumers through food safety and quality."

Targeted toward agriculture, produce and meat manufacturers, distributors and retailers, the day-long Food Traceability workshop will also cover the following topics:

  --  Achieving end-to-end food safety
  --  Opportunities and challenges using RFID in the livestock industry
  --  Temperature monitoring throughout the supply chain
  --  Strategies to integrate the paper trail with the product trail
  --  Using thin printed batteries for temperature monitoring in food,
      beverage and pharmaceutical applications
  --  From food safety to demand planning: leveraging RFID-enabled
      visibility across the supply chain

Workshop attendees will learn about new tools and technologies for food supply chain optimization and authentication including specific information about RFID tag and reader systems, data management solutions and implementation services.

The symposium concludes with a roundtable discussion with experienced RFID technology adopters moderated by the workshop's chairperson, Ann Grackin, managing director with Marsh, the world's leading insurance broker and risk advisor.

"RFID-based solutions are key to addressing the growing number of global food safety issues and recalls," said Ms. Grackin. "RFID World's Food Traceability workshop will offer practical information presented by experienced RFID technology adopters that can be used immediately to improve the safety and reliability of the world's food supply chain."

About RFID World (http://www.rfid-world.com/2008)

RFID World is the leading industry event where buyers and sellers of advanced track & trace solutions meet to discover new technologies and applications, as well as share ideas and network with industry innovators from around the globe.

About TechInsights (http://www.techinsights.com/)

TechInsights is the daily source of essential business and technical information for the electronics industry's decision makers -- the Creators of Technology -- that define, develop, and bring to market the electronic products that improve our lives. With global market leading brands such as EE Times, Semiconductor Insights, TechOnline, Embedded Systems Conferences and Portelligent, TechInsights is the leading dedicated information and services business serving the worldwide electronics market. For more information, please visit http://www.techinsights.com/. TechInsights is a division of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

   RFID World Event Contacts:
   Tim Downs                   Amy Giannini
   Managing Director           Event Marketing Manager
   949-235-8985                415.947.6626
                               agiannini@techinsights.com

   Media Contact:
   Lynda Kaye
   Mango Communications
   650-799-2888
   lynda@mangocommunications.com

First Call Analyst:
FCMN Contact:

SOURCE: TechInsights Events

CONTACT: Tim Downs, Managing Director, +1-949-235-8985, or Amy Giannini,
Event Marketing Manager, +1-415-947-6626, agiannini@techinsights.com, both of
TechInsights Events; or Media, Lynda Kaye of Mango Communications,
+1-650-799-2888, lynda@mangocommunications.com, for TechInsights Events

Web site: http://www.techinsights.com/
http://www.rfid-world.com/2008