Junko Yoshida, EE Times Editor in Chief, to Share Insights on the Changing Roles and Responsibilities of Editorial Teams Within Media Companies at the FOLIO: SHOW

San Francisco, June 8, 2010 - EE Times Group, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, today announced that Junko Yoshida, Editor in Chief of EE Times, will share insights on the changing roles and responsibilities of editorial teams within media companies at the FOLIO: SHOW 2010, the premier event for magazine professionals, which is taking place June 7-9, 2010 in New York City.

Yoshida will present the "Beyond the Page: Essential Editorial Strategies that will Define Your Future" session on Wednesday, June 9 at 3:35 PM. She will discuss the evolution of the editor's role in the era of social media and 24/7 connectivity. Yoshida will address the fundamental differences in editorial organizations and the responsibilities of the day to day activities. In addition, she will discuss the increasing importance of two-way conversation - with the emphasis on how immediate interaction with and among readers will make reporters and editors more responsible, more responsive and, truer to their audiences.

Yoshida has nearly 30 years of domestic and international journalism experience, with expertise in news, a range of technologies, business reporting and editorial management. Yoshida has been employed by EE Times in increasingly significant editorial positions over the past ten years, including assistant Tokyo bureau chief, European bureau chief based in Paris and West Coast bureau chief. In her current role as editor-in-chief of both online and print, she is responsible for the overall management of Internet and print content as well as guiding EE Times editorial staff and expediting essential information to the electronics industry. Yoshida was a key player in the globalization of EE Times, whose unsurpassed news content is published in North America, Europe, China, Korea, Taiwan, Asia and Japan In addition, Yoshida drove the expansion of EE Times' consumer electronics coverage. As a reporter, Yoshida, broke a number of stories on the emergence of MPEG, digital TV, DVD formats and underlying digital technologies. She also pioneered coverage of intellectual property, patent pooling, RFID-related technology and privacy protection issues. Prior to EE Times, Yoshida was with JVC (Victor Company of Japan) based in Tokyo where she served as a principle liaison with the foreign press. An AFS-sponsored foreign exchange student in high school in West Hartford, Connecticut, Yoshida earned her B.A. in Social Science from Hitotsubashi University, Tokyo.

About EE Times Group (http://www.eetimesgroup.com/)

EE Times Group, a division of United Business Media (LON: UBM), is the global leader in media and marketing services for the electronics industry. We deliver results for the key influencers and decision makers involved in the design, development and commercialization of technology through our market leading brands. More than 1.1 million engineering professionals engage with the EE Times Network - EE Times, TechOnline, DesignLines, and Embedded.com - across the globe. The technology community comes to our market leading events to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. As well, EE Times Group provides end-to-end services ranging from next-generation marketing, integrated media and research.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com

  For more information on EE Times Group please contact:
  Felicia Hamerman, Group Marketing Director
  T: 516.562.5652, E: felicia.hamerman@ubm.com

  /PRNewswire -- June 8/

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SOURCE: EE Times Group

Web Site: http://www.eetimesgroup.com/