TechInsights' ESC Boston 2009 Event Surpasses Expectations

TechInsights today unveiled the following metrics indicating that its ESC Boston (www.embedded.com/boston) event held September 2124 at the Hynes Convention Center, Boston, MA, surpassed event goals and expectations:

  --  Attendance: 2,815 engineers, executives, vendors, journalists and
      industry analysts attended the event. Exposition attendance was up 4%
      over last year's ESC Boston event.
  --  Exhibitors: More than 125 electronics companies demonstrated leading
      edge products and services at ESC Boston 2009's expo.
  --  Educational Sessions: Exhibiting companies delivered 75+ sponsored
      educational sessions to more than 1800 attendees. Topics included
      Hands on Labs, Instructor Led Labs by Microsoft and Texas Instruments.
  --  Speakers: 75+ electronics industry thought leaders delivered keynote
      and industry addresses or participated in panel discussions.
  --  Popular Giveaway: Engineer's Survival Kit - "bag of education and
      inspiration" was given away to 2000 first-in-line attendees.
  --  Awards: VDC Research new Best in Show "Embeddie" Software & Hardware
      awards recognized ENEA for its OSE Multicore Edition and Infinite
      Power Solutions for its Thinergy Micro Energy Cells.
  --  Best Attended Expo Sessions: Product Teardowns - More than 500
      attendees were given insider's views of the inner workings of 2
      popular electronic devices (the BionX Bicycle and the Pico Projector).

  --  Press Room Activity: Exhibiting companies held more than 100 private
      briefings with more than 40 journalists and industry analysts;
      exhibiting companies made more than 30 product, partnership and
      corporate announcements. For the first time. TechInsights' blogger,
      Murray Slovick provided up-to-the minute insights of conference
      activities and announcements at
      http://www.embedded.com/escconference/220100665

"We are very pleased by the extremely positive feedback we have received from attendees at this year's ESC Boston event," said David Blaza, Vice President, Events and Embedded Systems. "Systems designers, technology providers and industry observers continue to look to TechInsights' ESC events as the best places to learn about new technology, connect with colleagues and generally stay abreast of industry developments."

About ESC Boston

Held in key strategic technology development locations worldwide, the Embedded Systems Conference is the global electronics industry's leading event. With cutting edge product demonstrations, visionary speeches and hundreds of essential technical training classes and accreditation opportunities, ESC is the ideal venue for the design engineering community to learn, collaborate and recognize excellence. In addition, ESC Boston celebrates decades of unique local electronics industry culture, innovation and significant contributions to the global technology industry.

About TechInsights (http://www.techinsights.com/)

TechInsights, a division of United Business Media [LON:UBM], is the global leader in media, marketing, and information services for the electronics industry. We deliver results for the key influencers and decision makers involved in the definition, development and commercialization of technology in the global electronics market. More than 1.1 million engineering professionals engage with the EE Times Network - EE Times, TechOnline, DesignLines, and Embedded.com - across Europe, India, Japan, Taiwan, mainland China and North America. As well, the technology community comes to our events to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry.

  ESC Boston 2009 Contact:
  Felicia Hamerman
  Group Marketing Director, TechInsights
  516.562.5652
  fhamerman@techinsights.com

  Media Contact:
  Lynda Kaye
  Kaye Public Relations
  650-799-2888
  lynda@KayePR.com

First Call Analyst:
FCMN Contact:

SOURCE: TechInsights

CONTACT: ESC Boston 2009, Felicia Hamerman, Group Marketing Director,
TechInsights, +1-516-562-5652, fhamerman@techinsights.com; or media, Lynda
Kaye, Kaye Public Relations, +1-650-799-2888, lynda@KayePR.com, for
TechInsights

Web Site: http://www.techinsights.com/

Company News On-Call: http://www.prnewswire.com/comp/181993.html