TechInsights' ESC Boston Event Showcases the Hottest Companies and Technology Trends in the Electronics Industry

TechInsights today expanded the scope of its ESC Boston event to ensure coverage of all the latest products and technologies in the electronics industry. ESC Boston (www.embedded.com/boston) takes place September 21-24, at the Hynes Convention Center, Boston, MA. The newly added areas of coverage include Sensors, Lighting/LEDs, Micro-Electro-Mechanical Systems (MEMS), and Systems Intellectual Property (SIP). Early bird registration has been extended to July 31st.

Known throughout the global electronics industry as the premier embedded event for executives, engineers and journalists, ESC Boston event highlights include:

  --  Keynote addresses by industry luminaries Robert Brunner, renowned
      industrial designer of such product lines as the Apple II, Macintosh,
      Newton, and PowerBook and T.J. Rogers, founder, president, Chief
      Executive Officer & Director, Cypress Semiconductor Corp.
  --  "Build Your Own Embedded System" featuring the most significant
      embedded processor in many years from Intel , the Atom™ running the
      first release of Windows Embedded Standard 2010 based on Windows 7
      technology.
  --  ESC Expo featuring technology innovations from more than 80 companies.
  --  Real-time teardowns fully dismantle complex electronic products
      providing valuable insight into design strategies and trade-offs,
      design challenges, component selection and embedded technology
      methodologies. Products slated to be torn down include the BionX
      Bicycle Energy Management System and Optoma's Pico Pocket Projector.

  --  Co-location with the xTCA Ecosystems Conference targeted toward
      commercial off-the-shelf (COTS) solutions for the converged IP
      network.

"For the 17th consecutive year, the ESC Boston event brings together the largest community of electronics designers, technologists, business leaders, and suppliers in the Northeast," said David Blaza, TechInsights' vice president of events. "No other event delivers more timely and relevant content directly to the people who drive the electronics industry and bring innovative products to market."

About ESC Boston (http://www.embedded.com/boston)

Held in key strategic technology development locations worldwide, the Embedded Systems Conference is the global electronics industry's leading event. With cutting edge product demonstrations, visionary speeches and hundreds of essential technical training classes and accreditation opportunities, ESC is the ideal venue for the design engineering community to learn, collaborate and recognize excellence. In addition, ESC Boston celebrates decades of unique local electronics industry culture, innovation and significant contributions to the global technology industry.

About TechInsights (http://www.techinsights.com/)

TechInsights, a division of United Business Media, is the global leader in media, marketing, and professional services for the electronics industry. We deliver results for the key influencers and decision makers involved in the definition, development, protection, and commercialization of technology and related intellectual property. More than 1.1 million engineering professionals engage with the EE Times Network - EE Times, TechOnline, DesignLines, and Embedded.com - across Europe, India, Japan, Taiwan, mainland China and North America. As well, the technology community comes to our events to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Finally, for those clients with a specific technology, or intellectual property objective we engage on a custom basis through our TechInsights Technology and Intellectual Property services team - Portelligent, Sanguine Microelectronics, and Semiconductor Insights.

  ESC Boston 2009 Contact:
  Felicia Hamerman
  Group Marketing Director, TechInsights
  516.562.5652
  fhamerman@techinsights.com

  Media Contact:
  Lynda Kaye
  Kaye Public Relations
  650-799-2888
  lynda@KayePR.com

First Call Analyst:
FCMN Contact:

SOURCE: TechInsights

CONTACT: ESC Boston 2009, Felicia Hamerman, Group Marketing Director of
TechInsights, +1-516-562-5652, fhamerman@techinsights.com; or Media, Lynda
Kaye of Kaye Public Relations, +1-650-799-2888, lynda@KayePR.com, for
TechInsights

Web Site: http://www.techinsights.com/
http://www.embedded.com/boston

Company News On-Call: http://www.prnewswire.com/comp/181993.html