C++ Creator and ISO C++ Chair to Deliver Two Day Super Session at TechInsights' Embedded Systems Conference Boston 2008

TechInsights (http://www.techinsights.com/) today announced that Bjarne Stroustrup, the designer and original implementer of C++ and Herb Sutter, a leading software development expert and prominent C++ expert, will conduct courses in the C++ programming language at the Embedded Systems Conference (ESC) Boston and SD Best Practices, taking place October 26-30, 2008 at the Hynes Convention Center. For the first time at an ESC conference, Mr. Stroustrup and Mr. Sutter will host two consecutive days of in-depth courses and seminars on the universally recognized programming standard.

"We are excited to present a C++ Super Session at ESC Boston and SD Best Practices," Stroustrup and Sutter said. "Software is an integral part of embedded systems, so the challenge is to make software as structured and dependable as the best hardware. The possibilities for improvements using C++ are limitless, and we're looking forward to interacting with the developers at this conference to see how they're taking the language to new levels."

"Embedded engineers as a whole understand the importance of C++ as a standard for developing next generation devices," said Richard Nass, editor in chief for Embedded Systems Design and director for the Embedded Systems Conferences. "However, this de facto programming language has myriad design benefits that even some of the most experienced engineers never access. For the first time ever, Mr. Stroustrup and Mr. Sutter are here to share their expertise and break it down to the practical applications for the embedded design community."

Mr. Stroustrup, who developed C++ in the Bell Labs in 1979 as an enhancement to the C programming language, is a member of the National Academy of Engineering, and currently holds the College of Engineering Chair in Computer Science at Texas A&M University. He works closely with Mr. Sutter, who has authored several books about the programming language including Exceptional C++ and C++ Coding Standards. In addition to leading the in-depth workshops and panel discussions on the role of C++ in embedded design, both experts will available for attendees to meet and greet for discussion and interaction. Both are active in the work to produce a revised ISO C++ standard ("C++0x").

Registration, Sponsorship and Exhibit Opportunities

For more information or to register for ESC Boston, please visit: http://www.embedded.com/boston. For additional information regarding SD Best Practices, visit http://www.sdbestpractices.com/. Registration is free for members of the press and industry analysts to both events.

The ESC Boston exhibit floor will be open Tuesday, October 28 and Wednesday, October 29. For more information on exhibit and sponsorship opportunities, please visit: http://www.embedded.com/boston.

About TechInsights (www.techinsights.com)

TechInsights is the daily source of essential business and technical information for the electronics industry's decision makers -- the Creators of Technology -- that define, develop, and bring to market the electronic products that improve our lives. With global market leading brands such as EE Times, Semiconductor Insights, TechOnline and Embedded Systems Conferences, TechInsights is the leading dedicated information and services business serving the worldwide electronics market. TechInsights is a division of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

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