Former Astronaut, Prominent Electronics Industry Visionaries to Deliver TechInsights' ESC Silicon Valley Keynote Addresses

TechInsights today announced that former Apollo 13 astronaut, Thomas Kenneth "Ken" Mattingly II, Rear Admiral, USN (retired), Steve Sanghi, President and CEO of Microchip Technology Inc. (NASDAQ: MCHP), and Dr. Lisa T. Su, Chief Technology Officer and General Manager of the Networking and Multimedia Group at Freescale Semiconductor, are keynote speakers at ESC Silicon Valley 2009 http://www.embedded.com/esc/sv being held at the McEnery Convention Center, San Jose, California March 30 - April 3.

  Ken Mattingly: NASA - Operational Excellence

  Tuesday, March 31, 9:30 am - 10:30 am

Admiral Mattingly provides an insider's view of NASA's approach to operational excellence and crisis management. One of the heroes of the ill-fated 1970 Apollo 13 manned lunar-landing mission, he shares the details of the crisis that occurred following the in-flight explosion later dramatized in the Academy Award-winning film. Originally slated as the mission's Command Module Pilot, Mattingly was pulled from the Apollo 13 flight at the last minute for medical reasons but lead the ground crew's successful efforts to save his fellow astronauts. After retiring from government service in 1989, Mattingly focused on the commercialization of space with the highly successful Atlas program that delivered commercial launch services and systems to the private sector. As President of the Rocket Development Company, he led the development of low cost commercial launch systems that maintained constellations of satellites and helped revolutionize global communications.

Steve Sanghi: Embedded Systems Development: A Hidden Information-Processing Revolution

Wednesday, April 1, 9:30 am - 10:30 am

A recipient of the Arizona Entrepreneur of the Year award, Mr. Sanghi led Microchip Technology Inc. to fiscal success and industry prominence. He is co-author of the book "Driving Excellence: How the Aggregate System Turned Microchip Technology from a Failing Company to a Market Leader (Wiley; April 2006), which details winning strategies for technology companies.

Lisa Su: Embedded "On the Go" Applications: Key to Semiconductor Industry Growth

Thursday, April 2, 9:30 am - 10:30 am

As Freescale Semiconductor's CTO, Dr. Su oversees the leading embedded processing solutions company's technology roadmap and global research and development (R&D) operations. Prior to joining Freescale, Su was vice president of the Semiconductor Research and Development Center at International Business Machines Corporation (IBM). A prolific author, she was named in MIT Technology Review's Top 100 Young Innovators in 2002 and was recognized as an IEEE Fellow in 2008.

Complete speaker biographies can be found at http://escsv09.techinsightsevents.com/keynote_speakers.

About ESC Silicon Valley

Held in key strategic technology development locations worldwide, the Embedded Systems Conference is the global electronics industry's leading event. With cutting edge product demonstrations, visionary speeches and hundreds of essential technical training classes and accreditation opportunities, ESC is the ideal venue for the design engineering community to learn, collaborate and recognize excellence. In addition, ESC Silicon Valley celebrates decades of unique local electronics industry culture, innovation and significant contributions to the global technology industry. For more information and to register for our events visit http://www.embedded.com/esc/sv.

About TechInsights (http://www.techinsights.com/)

TechInsights is the global leader in media, marketing, and professional services for the electronics industry. We deliver results for the "Creators of Technology" -- those key influencers and decision makers involved in the definition, development, protection, and commercialization of technology and related intellectual property. More than 1.1 million engineering professionals engage with our online brands -- EE Times, TechOnline, DesignLines, and Embedded.com -- monthly across Europe, India, Japan, Taiwan, mainland China and North America. As well, the technology community comes to our face-to-face events -- the Embedded Systems Conferences and Intellectual Property Symposia -- to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Finally, for those clients with a specific technology, or intellectual property objective we engage on a custom basis through our TechInsights Professional Services team -- Portelligent, Sanguine Microelectronics, and Semiconductor Insights.

TechInsights is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $1.6B.

  ESC 2009 Contact:
  Felicia Hamerman
  Group Marketing Director, TechInsights
  fhamerman@techinsights.com
  516-562-5552

  Media Contact:
  Lynda Kaye
  Kaye Public Relations
  650-799-2888
  lynda@KayePR.com

First Call Analyst:
FCMN Contact:

SOURCE: TechInsights

CONTACT: ESC 2009, Felicia Hamerman, Group Marketing Director,
TechInsights, +1-516-562-5552, fhamerman@techinsights.com; or Media, Lynda
Kaye of Kaye Public Relations, +1-650-799-2888, lynda@KayePR.com

Web Site: http://www.techinsights.com/