UBM Electronics Offers a Sneak Peek Inside EE Times Confidential's June Issue

SAN FRANCISCO, June 21, 2011 /PRNewswire/ -- UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, today announced a sneak peek inside the June issue of EE Times Confidential, a premium, subscription-based online intelligence report for business executives, investors, strategic marketers and financial analysts in the global electronics industry.  

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Issue highlights include:

Lay of the Land:  Upward Mobility: India, China Battle for Markets

The next great battle in the mobile phone market will be fought in India. You probably knew that. A familiar scenario of indigenous mobile manufacturers (in this case, Indian mobile handset vendors) struggling against established mobile phone companies (like Nokia and Samsung) does not apply here.  Rather, unfolding is a race between India and China. The established players are confined to barracks rather than at the front line. Chinese OEMs and ODMs have long been critical to the emergence of India's mobile phone market.  Now, Indian handset vendors are waking up. While establishing their own design and development centers in India and sometimes in China, Indian handset vendors are now angling to ship their phones designed in India back to China.

Company Teardown:  MStar Semi Flies, But Under the Radar

Taiwanese chip maker MStar Semiconductor hasn't had much to say so far. We kept pestering them to talk about the company's strategy, something investors have complained about since the company went public. MStar finally responded, but questions remain as to whether this high flyer will be the next MediaTek.

EET on the QT:

• Samsung Targets 2013 for EUV Litho Rollout
• Can Fujitsu Semi Survive?
• Intel an Also-Ran in Mobile Market
• Rambus Enters Chip Security Market
• Spreadtrum Co-Founder Forms Venture Fund

Tech Watch:  Chinese Startup Rolls 'Unified' Android Processor

Does the rollout of a new instruction set architecture make sense in an already crowded global market? It might in China, argues startup ICube Technology. We dissect ICube's approach to determine whether it can make inroads in the vibrant Chinese processor market.

VC Watch:  Software Startup Seeks Parallel Prizes

Market Watch: Chip 'Sentiment' Index Gauges Industry Health

Each edition of EE Times Confidential provides an exploration of new business models, eco-systems, and hot technology trends to watch; a concise overview designed to give busy business executives a quick but complete rundown on a particular market, technology, or business issue; tracking of VC investment, startup births and deaths, as well as identifying new industry trends; exclusive news stories from an insider perspective- including business deals and new technology partnerships, personnel changes and analysis covering what's behind the news; and market intelligence, including the tracking of market data and technology advancements.  EE Times Confidential is available to subscribers as a downloadable PDF.  

EE Times Confidential subscribers access the online intelligence report through a secure website – www.eetimesconfidential.com– available solely for EE Times Confidential subscribers.   An annual subscription to EE Times Confidential is $497 per person and corporate subscriptions are available.  

About UBM Electronics  

UBM Electronics is the global leader in media and marketing solutions for the electronics industry.  UBM Electronics delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services.  More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, EDN China, EDN Asia, EDN Japan, Design News and Test & Measurement World, TechOnline, Designlines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research.  UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

About UBM plc

UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

For more information on UBM Electronics please contact:
Linda Uslaner, Marketing Director
T: 516.562.5843, E: linda.uslaner@ubm.com

SOURCE UBM Electronics