Media Veteran Chris Ciufo, Joins UBM Electronics as Content Director for the Embedded Systems Franchise

SAN FRANCISCO, July 13, 2011 /PRNewswire/ -- UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, today announced that Chris Ciufo, a media veteran in the embedded space, has joined the company as Content Director for the Embedded Systems Franchise.

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In this highly visible role, Ciufo will be responsible for evolving and expanding the Embedded Systems Conference by conceptualizing and developing high-impact, compelling program content and working closely with the sales team to create unique offerings for exhibitors and sponsors. He will also lead the transformation of the print and online editions of Embedded Systems Design and the redesign of the Embedded Design Channel of eetimes.com including embedded.com, focusing on showcasing content that meets the needs of embedded designers and fosters strong community interaction through features such as forums and user-generated content.

Chris Ciufo has over 25 years of progressive technical management experience in the embedded space, ranging from program management of high-tech products and services to media. Most recently, he was Group Editorial Director and Director of Business Development at OpenSystems Media, where he created new titles such as Military Embedded Systems and DSP-FPGA.com and also renamed and launched two others. Ciufo helped productize the company's online strategy and was a key player in the effort to grow online revenues through the introduction of new products such as webcasts, microsite channels and virtual trade summits. He is a sought-after speaker at industry events and conferences, as well as numerous vendor events. Ciufo earned engineering degrees in electrical engineering and materials science from the University of California, Davis.

"We are extremely pleased that Chris has joined our team," said Karen Field, SVP, Content, UBM Electronics. "Chris' strong editorial skills and firm grasp of the embedded marketplace and technology will enable him to create and deliver exciting editorial programs and content for embedded design engineers both at live events and across our portfolio of embedded-focused platforms."

Ciufo is based in Camas, Washington and will report to Field.  Ciufo can be reached with editorial queries at chris.Ciufo@ubm.com.

About UBM Electronics

UBM Electronics is the global leader in media and marketing solutions for the electronics industry. UBM Electronics delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services.   More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, EDN China, EDN Asia, EDN Japan, Design News and Test & Measurement World, TechOnline, Designlines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research.  UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

About UBM plc

UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organized into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

For more information on UBM Electronics please contact:
Felicia Hamerman, Vice President, Marketing
T: 516.562.5652, E: felicia.hamerman@ubm.com

SOURCE UBM Electronics