"Inside Track" Media Event at ESC and DesignDays Boston Conference and Expo to Highlight Key Electronics Industry Trends and Exhibitor Announcements

SAN FRANCISCO, Sept. 22, 2011 /PRNewswire/ -- UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, today unveiled the details of the "Inside Track" Media Event, a two-part breakfast briefing, presented by UBM and Intel, giving attending journalists and analysts early and exclusive access to key electronics industry trend discussions and exhibitor announcements at ESC Boston (part of DesignDays Boston, September 26-29, 2011 at Hynes Convention Center).

Open to registered media and analysts, the ESC Boston "Inside Track" Media Event will begin with an overview of ESC and DesignDays Boston exhibitor news and technology trends followed by a technology news briefing by Intel.

When: Tuesday, September 27, 7:30 - 9 AM

Where: Garden Room, Sheraton Hotel Boston adjacent to Hynes Convention Center; Full breakfast provided.

Part 1 Format and Agenda:

• Welcome address and short informational Q&A with ESC Boston Keynote Speaker Joerg Borchert, Vice President, Chipcard and Security IC Group, Infineon North America
• Top-down conference and technology highlights and trends presented by UBM editors Ronald Wilson and Chris A. Ciufo
• Key exhibitor announcement overview (see list below)
• Roundtable discussion with editors from EDN, Test and Measurement World, EE Times, Embedded Systems Design/embedded.com, Design News and others

ESC and DesignDays Exhibitor Announcements and Products to be discussed:

• AMD: In addition to showcasing a new embedded product to be announced at ESC, AMD will feature its latest generation of high-performance, low-power designs that showcase the vivid visual experience enabled by the world's only Accelerated Processing Unit (APU) and platform for embedded systems, the AMD Embedded G-Series platform.
• Green Hills Software: Focus on two major new releases of its embedded product suite that pushes the boundaries of embedded software performance and developer productivity and a new partnership with one of the leading vendors for cross-platform graphical environments for the design and deployment of rich user interfaces for a wide range of vertical markets such as medical, industrial, automotive, and consumer applications.
• IBM: Focus on collaboration built on the Jazz platform, providing teams with the right set of integrated capabilities and processes to enable them to collaborate effectively in their effort to deliver quality software and systems, in the face of increasing complexity, on time and meeting their ever increasing customer demands.
• NXP:  Discussion of new products in the NXP ARM microcontroller portfolio as well as a major partner announcement enhancing NXP's offerings for LCD design.
• Tektronix: Discussion of the recent acquisition of Veridae Systems resulting in the formation of the Embedded Instrumentation Group (EIG) with a new strategic direction focusing on "design for validation" solutions.

Part 2 Format and Agenda:

When: Tuesday, September 27, 7:30 - 9 AM

Where: Garden Room, Sheraton Hotel Boston adjacent to Hynes Convention Center; Full breakfast provided.

• Intel Briefing: Insights into Intel's embedded and intelligent device strategies via a brief presentation with Frank Soqui, General Manager in the Embedded & Communications Group, Intel.
• Interactive Q&A session

"We know how challenging it can be for even seasoned media professionals to get a top-down view of ESC Boston's hundreds of courses, seminars, product teardowns, hands-on demonstrations and exhibitor presentations,"said David Blaza, vice president, UBM Electronics. "A cooperative effort between UBM and Intel, the "Inside Track" Media Briefing is a new approach to giving journalists and analysts early access to exhibitor news and a chance to discuss trending topics with knowledgeable spokespeople and respected industry observers."

A complete list of ESC and DesignDays Boston exhibitors and sponsors can be found at: http://esc.eetimes.com/boston/exhibitor_list.

The most comprehensive educational event for embedded systems, chip, board and medical electronics engineers, "Design Days" combines four popular UBM events (ESC Boston, DesignCon East, DesignMed and Designing with LEDs) in one venue, giving electronics industry engineers a unique, comprehensive educational and networking experience.

NOTE TO EDITORS: ESC Boston Media Registration is now open at:

https://escboston.reg.ubmelectronics.com/2011/registrations/media.

Please contact UBM Electronics to schedule interviews with exhibiting company executives and speakers before the event by contacting the following individual, or onsite in the Media Center, Room 200 Hynes Convention Center.

Jenny Hui
Events Marketing Manager
415.947.6112
jenny.hui@ubm.com

About UBM Electronics  

UBM Electronics is the global leader in media and marketing solutions for the electronics industry.   UBM Electronics delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services.   More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, EDN China, EDN Asia, EDN Japan, Design News and Test & Measurement World, TechOnline, Designlines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research.  UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

About UBM LLC

UBM LLC is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

For more information on ESC Boston 2011 please contact:
Felicia Hamerman
Vice President, Marketing, UBM Electronics
516.562.5652
felicia.hamerman@ubm.com

Media Contact:
Lynda Kaye
Kaye Public Relations
650.799.2888
lynda@KayePR.com

SOURCE UBM Electronics