UBM Electronics Announces Success and Growth of ARM® TechCon™

SAN FRANCISCO, Nov. 14, 2011 /PRNewswire/ -- UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, today announced the success and significant growth of ARM® TechCon™ 2011, the premier event for electronic and computer designers to connect, learn and engage on next-generation ARM technology-based mobile and embedded technologies. ARM TechCon was held October 25-27, 2011, at the Santa Clara Convention Center in Santa Clara.

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The ARM TechCon 2011 paid conference attendance increased by 81 percent to 394 delegates, with total attendance of nearly 3,500 from 52 countries.  UBM Electronics took over as event producers of ARM TechCon in 2009, achieving growth of 39 percent year-over-year and doubling the event in size, since 2009.

"We are excited about the success of ARM TechCon as the choice venue for engineers to learn about designing with the ARM architecture and the supporting ecosystems newest products and services," said David Blaza, VP UBM Electronics.  "ARM TechCon offers attendees a first-hand look at these hot new technologies, providing a comprehensive view of the latest ARM and ARM Partner advancements that are helping engineering professionals and decision makers gain a competitive advantage in today's global technology market."

The ARM TechCon program included more than 85 sessions led by 102 industry experts teaching the latest strategies and techniques for designing or developing with ARM, addressing areas such as developing for Android, open source platforms, low-power design, safety and security and the latest in human interface design. Highlights included:  ARM CTO, Mike Muller's keynote announcement of the ARMv8 instruction set; Applied Micro's (APM) announcement of its X-Gene product that will be based on this same ARMv8 instruction set; and the first technical deep dive on big.LITTLE processing using ARM Cortex-A15 & Cortex-A7. There were also several new product announcements made by the ARM Connected Community including silicon developed by Applied Micro Circuits Corporation for the highly competitive server market which will cut power consumption in data centers by 40 percent.

The ARM TechCon inaugural Best in Show Awards recognized the best-in-class technologies introduced to the market after ARM TechCon 2010.  The awards were given in three categories: Chip Design, Hardware Design, and Software Design.  The ARM TechCon Best in Show Chip Design award was presented to TSMC for its Reference Flow 12.0 and Analog/Mixed Signal Reference Flow 2.0.  The ARM TechCon Best in Show Award Software award was presented to Tektronix for its Clarus and Certus tools.  The ARM TechCon Best in Show Award Winner for Hardware was presented to a new Charitable Foundation aiming to sell computers into education at $25. A prototype board from the winner Raspberry Pi was demonstrated on the ARM stand and was discussed in a presentation in the Expo Floor Theatre.

Additionally, UBM Electronics used ARM TechCon as the launchpad for the industry's first conference application pre-loaded on an ARM dual core tablet for conference attendees bundled with their All-Access conference pass.  The application, developed by UBM Studios, included technology to access the conference's interactive proceedings as well as white papers, webinars, videos, collateral and much more.  

UBM Electronics will present The Best of ARM® TechCon™ virtual conference on November 16-17, 2011. To register to attend the virtual conference, click here.

For additional ARM TechCon news, visit:  http://www.eetimes.com/electronics-news/4229994/All-the-latest-from-ARM-TechCon.  To view slideshow scenes from ARM TechCon, visit:  http://www.eetimes.com/electronics-news/4230184/Slideshow--Scenes-from-ARM-TechCon-2011  To learn more about ARM TechCon, visit the ARM techCon YouTube Channel at:  http://www.youtube.com/user/ARMflix#g/c/EFD545CC675FB765

ARM TechCon 2012 is scheduled to take place October 30-November 1, 2012 at the Santa Clara Convention Center, Santa Clara, CA.  For more information or sponsorship details, contact Sean Raman, Director of Sales, UBM Electronics at 415.947.6622 or sean.raman@ubm.com.

About UBM Electronics  

UBM Electronics is the global leader in media and marketing solutions for the electronics industry.   UBM Electronics delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services.   More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, EDN China, EDN Asia, EDN Japan, Design News and Test & Measurement World, TechOnline, Designlines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research.  UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

About UBM LLC

UBM LLC is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

For more information on UBM Electronics please contact:

Felicia Hamerman, Vice President, Marketing
T: 516.562.5652, E: felicia.hamerman@ubm.com

SOURCE UBM Electronics