UBM Electronics' EE Times Launches EE Buzz, a New Platform for Crowd-Sourced News, Commentary, and Trending Discussions

SAN FRANCISCO, Jan. 9, 2012 /PRNewswire/ -- UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, today launched EE Buzz, a platform for real-time, crowd-sourced news, commentary, and trending discussions online. The roll-out of the premier category, consumer electronics, coincides with the opening of the 2012 Consumer Electronics Show.

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By tracking and analyzing the online activity of a select network of influencers and thought leaders with deep knowledge in a particular subject area, EE Buzz delivers highly relevant content and information within categories of key interest to the electronics design community.

EE Buzz consists of a real-time feed that displays the summaries and images of the content with the most buzz and the network of influencers who cited or commented on it through social media. Users can click through to read the article in its entirety and follow each individual influencer's network, comments, and trending discussions.

"By leveraging the wisdom of the crowd, EE Buzz increases the ability of UBM Electronics to deliver the most highly relevant, engaging content to the electronics design community," said UBM Electronics' Senior VP Content, Karen Field. "By tapping into a network of influencers and subject experts and extracting the most talked-about news and information, we will help to increase the signal-to-noise ratio for design engineers who cope with a barrage of information coming at them. Leveraging the knowledge and insight of relevant social media communities on EE Times and our other media properties, EE Buzz reinforces our strategy of providing unique and compelling content and engagement with our community."

UBM Electronics will launch additional categories of interest to design engineers on the EE Buzz platform, including embedded, analog, and test in early 2012.

EE Buzz runs on the R88R software platform built by Sociative Inc.

To preview EE Buzz, go to http://buzz.eetimes.com

To learn more about EE Buzz, customized EE Buzz solutions or other UBM Electronics strategic marketing services, contact Barbara Couchois, Vice President, Operations and Partner Services, UBM Electronics at barbara.couchois@ubm.com or 415.947.6928.

About UBM Electronics
UBM Electronics is the global leader in media and marketing solutions for the electronics industry.   UBM Electronics delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services.   More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, EDN China, EDN Asia, EDN Japan, Design News and Test & Measurement World, TechOnline, Designlines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research.  UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

About UBM plc
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.  For more information, go to www.ubm.com

For more information on UBM Electronics please contact:

Felicia Hamerman, Vice President, Marketing
T: 516.562.5652, E: felicia.hamerman@ubm.com

SOURCE UBM Electronics