UBM & Xilinx Launch All Programmable Planet - Helping Developers Change the World Using Programmable Devices

NEW YORK, May 22, 2012 /PRNewswire/ -- UBM DeusM, the integrated marketing services arm of UBM, and UBM Electronics, the daily source of essential business and technical information for the electronics industry's decision makers, today launched All Programmable Planet (www.allprogrammableplanet.com), a new online community exclusively sponsored by Xilinx, Inc. (NASDAQ: XLNX) devoted to inspiring and empowering users of programmable devices and sharing of insights derived from their growing set of applications.

(Logo: http://photos.prnewswire.com/prnh/20120522/SF11766LOGO)

The new community-based Website consists of blogs, message boards, live chats, whitepapers, and other educational resources for engineers who are increasingly turning to programmable devices to enable –extreme bandwidth, smart vision, embedded computing, security and safety.

"With the economics of custom silicon getting exponentially worse at every node, and the need for flexibility and shorter time-to-market growing, programmable devices continue to move into the heart of electronic systems. At the same time, these devices are now combining all forms of programmable technologies to meet growing application mandates; going beyond hardware to software programmability, beyond digital to analog, and beyond single to multi-die 3D ICs," said Steve Glaser, Senior Vice President of Xilinx's Corporate Strategy & Marketing Group. "All Programmable Planet will become a key resource for, not only users of traditional programmable devices, but for designers, systems architects, and engineering managers who are looking to maximize what these new 'All Programmable Devices' make possible."

Long-time technology journalist and former hardware design engineer Clive "Max" Maxfield has been named Editor-in-Chief of the All Programmable Planet online community. Max was most recently the editor of the EE Times Programmable Logic and MCU Designlines. He is also the author and co-author of a number of books on electronics and computing, including Bebop to the Boolean Boogie: An Unconventional Guide to Electronics; FPGAs: Instant Access; and How Computers Do Math.

"Today's programmable devices offer tremendous advantages over components whose algorithms and functions are 'frozen in silicon.' Users want to understand how they can integrate more functions into ever fewer chips while preserving design flexibility, increasing system performance, reducing total system power and lowering bill of material costs," said Maxfield.  "All Programmable Planet will be the go-to community for anyone – beginner or expert, student or professional, hardware or software developer – developing products and systems. Community members will be able to share insights and success stories, keep abreast of changes in technology, and find educational resources to help them solve design problems and have fun doing so."

"I am delighted Max has taken the lead on this exciting new endeavor," said Patrick Mannion, Brand Director, EDN, Test & Measurement World, and Embedded.com at UBM Electronics. "A veteran engineer and a prolific, energetic and engaging writer, Max is hands-down the most qualified person I know to lead this community from within."

"Companies like Xilinx that want to engage deeply with their current and potential customers turn to UBM Electronics," said Kathy Astromoff, CEO, UBM Electronics. "We're delighted that Xilinx shares our view on the value of engaged communities through our partnership on All Programmable Planet. Together with our UBM colleagues at DeusM, we leverage our proprietary platform and best practices to build energetic online communities that engage qualified participants, who stay for the long term."

All Programmable Planet is published by UBM DeusM and UBM Electronics, and Xilinx is an exclusive sponsor. The community will be supplemented by a presence on Facebook, Twitter, and LinkedIn.

Visit All Programmable Planet at www.allprogrammableplanet.com.

About UBM DeusM
UBM DeusM (www.deusm.com) is an integrated marketing services company owned by UBM plc, targeting the fastest growing segment of the online publishing industry: business social media. The company is led by Managing Director Stephen Saunders, Min's Marketer of the Year 2010. He and the other UBM DeusM principals have built and delivered more than two dozen successful sites and online communities over the last 2 years. UBM DeusM's service is based on a unique platform, called Community in a Box (CiaB), which employs a structured system of proven B2B Web publishing best-practices, combined with a breakthrough integrated multimedia publishing platform ("n-Server") to enable marketers to quickly and profitably set up specialized communities for their target customers.

About UBM Electronics
UBM Electronics (http://ubmelectronics.com) is the global leader in media and marketing solutions for the electronics industry, delivering results for the key influencers and decision makers involved in the design, development, and commercialization of technology through its market leading brands, peer communities, and professional education services. More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, Design News, Test & Measurement World, TechOnline, EBN, DataSheets.com, Designlines, and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DESIGN, DesignCon, and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research. UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

For more information, go to www.ubmelectronics.com; follow us at @ubm_electronics to get the latest UBM Electronics news.

About UBM
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, and in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,634 staff in more than 31 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

For more information, go to www.ubm.com; follow us at @UBM_plc to get the latest UBM news.

About Xilinx
Xilinx develops All Programmable technologies and devices, beyond hardware to software, digital to analog, and single to multiple die in 3D ICs. These industry leading devices are coupled with a next-generation design environment and IP to serve a broad range of customer needs, from programmable logic to programmable systems integration. For more information, visit http://www.xilinx.com/.

For more information on UBM DeusM please contact:
Amy Averbook
Marketing Director
UBM DeusM
917.743.2693
averbook@deusm.com

For more information on UBM Electronics please contact:
Felicia Hamerman
Vice President, Marketing
UBM Electronics
516.562.5652
felicia.hamerman@ubm.com

SOURCE UBM Electronics; UBM DeusM