UBM Electronics Launches "Marketing to Engineers Symposium" at Online Marketing Summit

SAN FRANCISCO, Oct. 4, 2012 /PRNewswire/ -- UBM Electronics, the daily source of essential business and technical information for the design engineering and electronics industry's decision makers, today announced the "Marketing to Engineers Symposium," a one-day symposium targeted to electronics and design engineering marketing professionals. The Symposium will take place on October 22, 2012 at the Santa Clara Convention Center in conjunction with Online Marketing Summit.

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Online Marketing Summit, taking place October 22-25, 2012, empowers practitioners of all levels with hands-on knowledge and insights on digital marketing, enabling marketers to more effectively drive customer engagement.

"Building on our commitment to make the electronics ecosystem smarter and faster, we've created our Symposium to inform marketers within the electronics and design engineering industries about key industry trends," said Kathy Astromoff, CEO, UBM Electronics. "The 'Marketing to Engineers Symposium' will highlight how to reach engineers and raise brand awareness, drive revenue, and create loyalty. In addition, we'll explore digital marketing, content and community development, social media research, and much more."

"Online Marketing Summit is the venue of choice for digital marketing leaders to gather to learn about digital marketing advancements," said Shannon L. Ryan, GM, Online Marketing Summit. "We offer an educational environment that facilitates learning, collaboration and networking to help marketers address the core business challenges facing them today, and we're very pleased to be partnering with UBM Electronics to share this interactive learning forum with electronics and design engineering professionals."

The Symposium will consist of six courses, a networking lunch and a cocktail reception. Symposium courses include:

• The State of Online
• The Mind of Geeks & Nerds… What Marketers Need to Know
• New World Marketing to Engineers: Key Practices
• Putting Social to Work: Unleash the Power for Your Business
• Building & Sustaining Thriving Communities
• Creating & Leveraging Epic Content for Marketing

In addition to the Symposium, all attendees will have access to Online Marketing Summit's keynotes, expo, sponsored sessions, and networking events.

The Symposium is available to qualified marketers and professionals within the electronics and design industries. Click here to register.

Follow Online Marketing Summit on Twitter @omsummit, become a fan of Online Marketing Summit on Facebook or join Online Marketing Summit on LinkedIn.

About UBM Electronics
UBM Electronics is the global leader in media and marketing solutions for design engineering and the electronics industry. We deliver results for the key influencers and decision makers involved in the design, development, and commercialization of technology through its market leading brands, peer communities, and professional education services. More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, Design News, Test & Measurement World, TechOnline, EBN, DataSheets.com, Designlines, and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DESIGN, DesignCon, and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research. UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

For more information, go to UBMElectronics.com; follow us at @ubm_electronics to get the latest UBM Electronics news.

About Online Marketing Summit
Online Marketing Summit (OMS) connects marketers with knowledge, experts and technologies transforming digital marketing and business. OMS' interactive symposiums feature expert led educational sessions and collaborative engagement with the thought leaders, peers and providers driving the industry forward. This hands-on approach empowers practitioners of all levels with actionable information and insights, enabling marketers to immediately create greater impact within their organization and with their audiences. For more information, visit www.onlinemarketingsummit.com.

About UBM
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,634 staff in more than 31 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

For more information, go to www.ubm.com; follow us at @UBM_plc to get the latest UBM news.

For more information on UBM Electronics please contact:
Felicia Hamerman, Vice President, Marketing
T: 516.562.5652, E: felicia.hamerman@ubm.com

For more information on the Online Marketing Summit please contact:
Joylyn Tanner, PR Manager
T: 415.947.6319, E: jtanner@techweb.com

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.
Kathy Astromoff
http://www.profnetconnect.com/kathyastromoff

SOURCE UBM Electronics