UBM Tech Relaunches Planet Analog: New Community-Centric Site Dedicated to Advancing the State-of-the-Art in Analog Design & Integration

NEW YORK and SAN FRANCISCO, Jan. 14, 2013 /PRNewswire/ -- UBM Tech, whose portfolio includes essential business and technical information for design engineers and the electronics industry, today relaunched Planet Analog (www.planetanalog.com), an online community dedicated to analog designers interested in advancing state-of-the-art analog design techniques, technologies, integration, and application. Planet Analog also includes a new section, Integration Nation, focused on analog integration.

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Powered by UBM DeusM, the integrated marketing services arm of UBM, Planet Analog is an even more enhanced community-based website consisting of blogs, message boards, live chats, whitepapers, and other educational resources. The relaunch gives analog designers the real-time knowledge sharing, interactive engagement, learning, and mentorship that are critical to keeping up with the rapid advances and new applications of analog components.

Integration Nation is designed to help engineers understand how analog integration technologies and techniques are evolving to meet new system design challenges. Sponsored by Maxim Integrated Products, Inc., Integration Nation will deliver an intensified focus on trends and solutions currently enabling a new generation of functionality at lower cost, with less space, and lower power, while increasing time to market, reliability, security, performance, and ease of use.

"Analog designers form a unique blend of engineering discipline, creativity, individualism, passion, art, and out-of the box thinking," said Kathy Astromoff, CEO, Electronics, UBM Tech. "Planet Analog is their new playground, and we are very pleased to be realizing this new community with such a visionary partner as Maxim Integrated."

"Analog integration allows systems designers to focus on the true go-to-market differentiation of their designs and enables them to create systems that are smaller and more energy-efficient," said Pirooz Parvarandeh, Maxim Integrated's Chief Technology Officer. "Integration Nation will provide a forum to help engineers interact and communicate with one another as well as explore technologies for future systems that will be smarter and more connected."

UBM Tech named former electronic design and applications engineer Brad Albing Editor in Chief of Planet Analog. Albing brings more than 20 years of expertise in analog circuitry, technical writing, and teaching to the position. Albing was most recently a Field Applications Engineer with Intersil Corp.

"We're delighted Brad has joined UBM Tech to lead this new site," said Patrick Mannion, Brand Director of EDN, Test & Measurement World, and Planet Analog at UBM Tech. "His years of experience as an engineer in this industry will enable him to truly understand the goals and experiences of the Planet Analog community."

"Planet Analog is a community where analog aficionados, experts and newbies alike, can connect daily to hone their skills, share their experiences, and have some fun," said Albing. "I look forward to doing my part to enable the next generation of analog innovation – and innovators."

The Planet Analog community is supplemented by a presence on Facebook, Twitter, and LinkedIn. For Planet Analog sponsorship opportunities, contact David Blaza, VP of Electronics, UBM Tech, at dblaza@ubm.com or 415-947-6929.

Visit Planet Analog at www.planetanalog.com.

About UBM Tech
UBM Tech is a global media business that provides information, events, training, data services, and marketing solutions for the technology industry. Its media brands and information services inform and inspire decision makers across the entire technology market — engineers and design professionals, software and game developers, solutions providers and integrators, networking and communications executives, and business technology professionals. UBM Tech's industry-leading media brands include EE Times, Interop, Black Hat, InformationWeek, Game Developer Conference, CRN, and DesignCon. The company's information products include research, education, training, and data services that accelerate decision making for technology buyers. UBM Tech also offers a full range of marketing services based on its content and technology market expertise, including custom events, content marketing solutions, community development and demand generation programs. UBM Tech is a part of UBM (UBM.L), a global provider of media and information services with a market capitalization of more than $2.5 billion.

About UBM DeusM
UBM DeusM (www.deusm.com) is an integrated marketing services company owned by UBM plc, targeting the fastest growing segment of the online publishing industry: business social media. The company is led by Managing Director Stephen Saunders, Min's Marketer of the Year 2010. He and the other UBM DeusM principals have built and delivered more than thirty successful sites and online communities over the last 2 years. UBM DeusM's service is based on a unique platform, called Community in a Box (CiaB), which employs a structured system of proven B2B Web publishing best-practices, combined with a breakthrough integrated multimedia publishing platform ("n-Server") to enable marketers to quickly and profitably set up specialized communities for their target customers.

About Maxim Integrated
At Maxim Integrated, we put analog together in a way that sets our customers apart. In Fiscal 2012, we reported revenues of $2.4 billion.

For more information on UBM Tech please contact:
Felicia Hamerman, Vice President, Marketing, Electronics
516-562-5652
felicia.hamerman@ubm.com

For more information on UBM DeusM please contact:
Amy Averbook, Marketing Director
917-743-2693
averbook@deusm.com

For more information about Maxim Integrated please contact:
LuAnn Jenkins Walden, Director of Corporate Communications
408-601-5430
luann.walden@maximintegrated.com

SOURCE UBM Tech