In Three Years, CMO Will Outspend CIO on IT

SAN FRANCISCO, Feb. 13, 2014 /PRNewswire/ -- A recent Gartner study predicts that by 2017, CMOs will spend more on IT than CIOs, while others predict purchasing power will shift to developers. [Tweet This]. Marketers want to know: what department will prevail as the new technology buying center? Get inside the buyer's head at Tech Marketing 360 (TM360), next week in Dana Point, California.

(Logo: http://photos.prnewswire.com/prnh/20131212/SF32293LOGO)

The CMO-CIO Cold War is over: 
The barrier between CMOs and CIOs is coming down. Forced into partnership, they're working together to align their respective priorities and make IT investments consistent with the CEO's priorities. At TM360, Sony Electronics will lead a panel to uncover ways marketers can tailor messaging that resonates with both parties.

Buyers reveal purchasing habits and pet peeves: 
At TM360, Spiceworks executives will take you into the heads of technology decision makers. They'll present 'IT Unplugged: Straight Talk from IT Pros on What They Buy and Why,' a live panel of real buyers who will take any questions and share secrets about how marketers can best connect and engage with them.

Panelist and session specifics are detailed today on the Tech Marketing 360 blog.

About Tech Marketing 360
Tech Marketing 360 is the only event dedicated to educating and inspiring the technology marketing community and will take place February 18-20 at The Ritz-Carlton, Laguna Niguel in Dana Point, CA. Created by tech marketers, for tech marketers, Tech Marketing 360 will combine visionary strategies with applied learning and practical tactics to help drive performance and elevate marketing's role in today's technology organizations.  For more information visit techmarketing360.com/.

About UBM Tech
UBM Tech is a global media business that brings together the world's technology communities through live events, online properties and custom services. UBM Tech's community-focused approach provides its users and clients with expertly curated research, education, training, community advocacy, user-generated content and peer-to-peer engagement opportunities that serve the Electronics, Security, Enterprise IT and Communications, Network Infrastructure and Applications, Game and App Developers, and Tech Marketing communities. UBM Tech's brands include Black Hat, DesignCon, EE Times, Enterprise Connect, Game Developers Conference (GDC), HDI, InformationWeek, and Interop. Create, a UBM Tech full range marketing services division, includes custom events, content marketing solutions, community development and demand generation programs based on its content and technology market expertise. UBM Tech is a part of UBM (UBM.L), a global provider of media and information services with a market capitalization of more than $2.5 billion. For more information, go to http://tech.ubm.com.

SOURCE UBM Tech