InformationWeek Readers Say No Thanks to Apple Watch

NEW YORK, Sept. 23, 2014 /PRNewswire/ -- When CEO Tim Cook unveiled the company's Apple Watch earlier this month, the soon-to-be-released device immediately became the must-have gadget of 2015. However, a majority of InformationWeek readers took a look at the Apple watch and said, "Thanks, but no thanks."

InformationWeek readers sounded off about Apple's latest offering, as well as smartwatches in general, in a new, online poll posted that asked: "Are you considering buying an Apple Watch or other brand of smartwatch?" Of the 585 participants in InformationWeek's latest readers' poll, about 66.8 percent said no way to the Apple Watch or another smartwatch.

A deeper look at the poll numbers shows that about 23 percent of participants wanted or were interested in the Apple Watch. However, only a very few – 8.7 percent – were interested in another vendor's smartwatch offering, according to Community Editor Susan Nunziata's summary of the results.

The results fly in the face of several recent reports from Gartner, Citigroup, and other technology and analyst firms that are painting a rosier picture of the market for smartwatches, wearables, and other Internet of Things devices, especially with the arrival of the Apple Watch in 2015. One report has the smartwatch market growing from about $2 billion this year to more than $10 billion by 2018.

If you have any more opinions on the Apple Watch, smartwatches, or the role the Internet of Things will play in the future, check out InformationWeek's coverage of all these topics, and tell us what you think in our comments section, as well as by participating in our readers' polls.

If you are interested in hearing more from the editors of InformationWeek live and in person, there is still time to register to attend the 2014 Interop conference in New York City, which kicks off September 29 and runs through October 3 at the Jacob K. Javits Convention Center.

The Interop conference offers a unique opportunity to help you connect with your IT colleagues, help your career take off, and learn how technology is changing the way business is done. There are only a few more weeks to register for the show. You can find more information about Interop New York and the show speakers, as well as the registration page, here.

About InformationWeek
InformationWeek is the leading news and analysis media brand for business technology decision-makers, serving CIOs and other IT leaders in a range of industries through its award-winning community website, digital magazines, and live events. For more information, go to http://www.informationweek.com/.

About UBM Tech
UBM Tech is a global media business that brings together the world's technology communities through live events, online properties, and custom services. UBM Tech's community-focused approach provides its users and clients with expertly curated research, education, training, community advocacy, user-generated content, and peer-to-peer engagement opportunities that serve the Electronics, Security, Enterprise IT and Communications, Network Infrastructure and Applications, Game and App Developers, and Tech Marketing communities. UBM Tech's brands include Black Hat, DesignCon, EE Times, Enterprise Connect, Game Developers Conference (GDC), HDI, InformationWeek, and Interop. Create, a UBM Tech full-range marketing services division, includes custom events, content marketing solutions, community development, and demand generation programs based on its content and technology market expertise. UBM Tech is a part of UBM LLC, a global provider of media and information services with a market capitalization of more than $2.5 billion. For more information, go to http://tech.ubm.com/. 

Contact:
Scott Ferguson
Community Editorial Director, UBM Tech
212-600-3208
Scott.Ferguson@UBM.com

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SOURCE InformationWeek