CMP Media's Network Magazine Changes Name to IT Architect Effective with September 2005 Issue

CMP Media's Network Magazine announced today that the publication will change its name to IT Architect, effective immediately. The magazine will also introduce a new tagline, "Analyzing Risks and Benefits of Leading-Edge Technologies."

"Changing the name of Network Magazine to IT Architect is part of a natural progression that began in 2002," explained Publisher John Siefert. "At that time, we were well aware of a change in the job functions of our readers. They had evolved into a new kind of IT professional who we dubbed the 'IT Architect' -- someone responsible for meeting corporate goals through IT strategy, for choosing the architecture to accomplish those goals, for designing the foundation of information flow, and for analysis of IT solutions available to fulfill their architectural vision."

"When we hired Art Wittmann as Editor in Chief," Siefert continued, "we set out to directly address the needs of this new IT professional, providing analysis of the risks and benefits of technology architectures, and illustrating how each technology choice affects IT overall. Like our readers, the publication had evolved beyond just focusing on the 'network.' Now, our new name and tagline more accurately reflect that."

Editor-in-Chief Art Wittmann commented, "My promise to our readers is that IT Architect will exceed Network Magazine in every possible way, and that readers will continue to appreciate our coverage of the most important and fluid issues facing enterprise IT today."

"The publication's evolution to IT Architect has been received successfully by advertisers, as the first issue with the new name (September) exceeded our goals. We're on track to have an equally strong October issue," says Siefert. "Advertisers understand the shift in the marketplace, with many already creating specific marketing outreach programs for this audience, and they realize the change and value that the IT Architect brings to the decision-making process."

In addition, both Wittmann and Siefert remarked on the important role online will play in the publication's future, with ITArchitect.com providing new and useful tools, features, and interactive offerings including specialized microsites, webinars and unique research.

IT Architect also introduced a new columnist, Michel Labelle, who will pen the "First Draft" column, starting with the September issue. Labelle is a network infrastructure manager with more than 20 years of industry experience. He has headed over 35 PBX installations and countless server infrastructure projects, and has a background in IT auditing.

About IT Architect

IT Architect is the one IT publication dedicated to the critical decisions of technology architecture. Every month, we assess the risk and benefit of technologies, based on their feasibility, impact and maturity and deliver the technical analysis our readers need to build, deploy and manage their infrastructure. IT Architect delivers 125,000 IT Architects who determine the technology choices of corporate America.

About CMP Media LLC

CMP Media (www.cmp.com) is the leading integrated media solutions company providing "broad and deep" access to the entire technology spectrum - the builders, sellers and buyers of technology worldwide. The company's comprehensive database of technology decision makers enables marketers to reach targeted audiences throughout the purchase process with publications, web offerings, face-to-face events, consulting and other marketing services that deliver actionable results.

   Contact:
   Tracey Passuello
   CMP Media
   516-562-5647
   tpassuel@cmp.com

SOURCE: CMP Media LLC

CONTACT: Tracey Passuello, CMP Media, +1-516-562-5647, tpassuel@cmp.com

Web site: http://www.cmp.com/

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