ByteandSwitch.com Evolves to Meet Pressing Information Needs of IT Storage Professionals Dealing With Massive Data Growth Rates

ByteandSwitch.com (http://www.byteandswitch.com/), the leading site for storage insights, analysis and best practices, has launched a newly enhanced Web site to meet the expanding information needs of IT managers and storage decision makers confronting unprecedented data growth challenges.

With companies spending more than 50 cents of every dollar of their IT hardware budget on storage, and the amount of data they're storing and managing growing by 40 percent or more, savvy IT managers are exploring a host of new strategies and technologies to rein in sprawling storage infrastructures and costs. The pressure on IT professionals to store, preserve and protect data while still making data accessible has intensified. The newly expanded ByteandSwitch.com resources aim to provide the insight, analysis, news and practical advice storage professionals need to buy, build, deploy and manage infrastructures effectively and efficiently.

"We may be in a global economic recession, but there is exponential growth when it comes to the amount of data and information storage IT professionals are responsible for," said Paul Travis, Site Editor, ByteandSwitch.com. "At ByteandSwitch.com, our singular focus is to provide Storage IT Professionals with the ammunition they need to rapidly transform their data and storage solutions."

The new Web site and all of its resources arms IT and storage professionals with the data and intelligence they need to better analyze and understand the benefits promised by new technologies, such as storage virtualization, cloud storage, data de-duplication, data center consolidation, green initiatives and many more. ByteandSwitch.com also facilitates the ability for professionals to share ideas, approaches, questions and contacts.

As part of the InformationWeek Business Technology Network, ByteandSwitch.com also provides storage-focused research studies and surveys, webinars, virtual and face-to-face events and a wide range of other information resources that gives storage executives and managers insight into solutions and ideas on how to deliver higher levels of performance. The site launched with a premium research report from InformationWeek Analytics, "The State of Enterprise Storage," which is available for download at http://www.byteandswitch.com/.

For technology marketers, ByteandSwitch.com has developed a wide range of integrated marketing opportunities to reach and engage with a targeted audience of storage decision makers. For more information, please contact Chris Harding, Vice President and Publisher of ByteandSwitch.com at charding@techweb.com.

About InformationWeek Business Technology Network

The InformationWeek Business Technology Network (http://www.informationweek.com/) provides business technology executives with unique perspective, market leading research and innovative tools that work in lock step with their work flow -- from defining and framing business technology objectives through to the evaluation and recommendation of specific solutions. The InformationWeek Business Technology Network delivers the entire market, from SMBs with bMighty.com to large-scale global companies with InformationWeek. We scale across the most critical technology categories in the market -- security with DarkReading.com, storage with ByteandSwitch.com, application architecture with IntelligentEnterprise.com, network architecture with NetworkComputing.com and cloud computing with PlugIntoTheCloud.com. Through its multi-media platform and unique content-in-context information distribution system, the InformationWeek Business Technology Network provides trusted information developed both by editors and real world CIO/IT professionals delivered how and when business technology executives want it, 24/7.

About TechWeb

TechWeb (http://techweb.com/aboutus), the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events such as Interop, Enterprise 2.0, Web 2.0, Black Hat and VoiceCon; online resources such as Informationweek.com, Light Reading, Intelligent Enterprise, bMighty.com, and the Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, integrated media, market research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

*13.3 million business decision-makers: based on # of monthly connections across TechWeb brands.

  Contact:   Ellen Asuncion
             Sr. Marketing Manager
             InformationWeek Business Technology Network
             949.223.3622
             easuncion@techweb.com

First Call Analyst:
FCMN Contact:

SOURCE: TechWeb

CONTACT: Ellen Asuncion, Sr. Marketing Manager, InformationWeek Business
Technology Network, +1-949-223-3622, easuncion@techweb.com

Web Site: http://www.byteandswitch.com/