CMP Media Selects MobShop to Provide Demand Aggregation Technology for TechShopper.com

CMP Media Inc. (http://www.cmpnet.com/), a leading provider of high-tech news and information, announced today that it has selected MobShop, Inc. to power a new group buying engine within TechShopper.com, CMP's technology research, shopping, and support resource. MobShop's demand aggregation technology enables commerce sites to rapidly integrate privately branded group buying services that allow the prices of products to fall as more orders are placed.

Effective immediately, TechShopper's new MobShop-powered Group Buying area will enable users to join time-limited group buying opportunities called Buy-Cycle(SM) group purchasing periods to obtain volume discounts on top technology products. As more people commit to buy, the product prices continue to drop.

Group buying strengthens TechShopper's best-of-breed technology research and purchase offerings, which currently include Deja ratings, GoTo.com comparison shopping with, NexTag.com negotiated pricing, FairMarket auctions, and Got Savings rebates. TechShopper also features valuable product reviews, articles, and opinion columns from CMP's stable of award-winning publications and Web sites, as well as a help section.

"By implementing MobShop's innovative group buying technology and delivering that functionality in context with CMP's award-winning content, TechShopper is redefining the technology shopping experience," said Ronen Yaari, TechShopper Editor-in-Chief.

"CMP's selection of MobShop as its group buying engine reinforces the strength of our commerce platform," said Jim Rose, co-founder and CEO of MobShop. "Our demand aggregation technology enables commerce sites like TechShopper to rapidly provide their visitors with one of the most popular and exciting new ways to buy online."

About MobShop, Inc.

MobShop is a leading provider of demand aggregation services and technology. The company pioneered group buying on the Web as a versatile tool for consumers and businesses to realize volume-based savings and for suppliers to expand sales. MobShop's patent-pending technology powers group buying at http://www.mobshop.com/, throughout the MobShop Network(SM )of suppliers and communities, and for leading organizations as a hosted sales or purchasing solution. MobShop powers demand aggregation for more than 50 leading organizations including About.com, AOL, Inktomi, The New York Times and the U.S. General Services Administration. MobShop is headquartered in San Francisco, with its development center in Toronto, Canada. The company recently expanded its services into Germany and the UK. Additional information about MobShop's commerce technology offerings can be accessed at http://www.mobshopbusiness.com/.

About CMP Media, Inc.

CMP Media Inc. (http://www.cmpnet.com/) is a leading high-tech media company providing essential information and marketing services to the entire technology spectrum - the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, custom publishing, testing and consulting.

MobShop, MobShop's Commerce Technologies, MobShop Network, Group Buying Network, and Buy-Cycle are service marks of MobShop, Inc. Other names mentioned may be trademarks or service marks of their respective owners.

SOURCE: CMP Media Inc.

Contact: Ronen Yaari of CMP Media, ronen@cmp.com, 631-421-5598; or
Brooke Hammerling of MobShop, Inc., bhammerling@mobshop.com, 415-934-6615

Website: http://www.cmpnet.com/
http://www.mobshop.com/

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