Business Users Will Fuel Mobile Data Growth in Europe, Pyramid Research Finds

Despite slowing revenue growth in the European mobile enterprise market, the business sector will fuel mobile data revenues for the next five years due to its high profitability, low levels of churn, and strong demand for mobile data services, according to a new report from Pyramid Research (www.pyr.com), the telecom research arm of the Light Reading Communications Network (www.lightreading.com).

"Mobile Enterprise Services: Growth in Data Services Provides Resilience in Difficult Market" examines the mobile enterprise services market in Europe, focusing on the economic environment, overall mobile market trends, business segment developments, and the impact on revenue and technology adoption in Eastern and Western Europe by business and subscription type. This 15-page report includes case studies examining the following markets for mobile enterprise services in more detail: Czech Republic, Germany, Poland, and the U.K. Download an excerpt of this report here: http://pyramidresearch.com/downloads.htm?id=5&sc=PR040209_IEU1.2

Pyramid Research expects European mobile enterprise revenue will amount to Euro 16.3 billion (US$22.4 billion) in 2013, driven specifically by subscriber growth in mobile broadband computing services and M2M, notes Andrei Tchadliev, analyst at Pyramid Research and author of the report. "Total business subscriptions across Austria, the Czech Republic, Germany, Netherlands, Poland, Romania, and the U.K. are expected to grow from 33.9 million to 37.5 million from 2008 to 2013," he says. "While demand for voice services will remain robust, Pyramid Research expects data services to grow much faster, with mobile broadband computing subscriptions increasing at a CAGR of 8 percent from 2008 to 2013, while M2M subscriptions will grow at a CAGR of 7 percent over the same period."

In spite of its size, the mobile enterprise market benefits from churn levels that are approximately 3 to 4 percentage points lower than churn in postpaid consumer subscriptions. "Despite the deteriorating trading environment and the decrease in handset-based ARPS, mobile enterprise ARPS will remain twice as high as total market ARPS," Tchadliev says.

With the almost universal rollout of 3G networks in Europe, the focus is shifting to the ability of enterprises to synchronize fixed and mobile Internet capabilities. "With the explosive growth in mobile broadband, customers will be asking for integrated products that mesh fixed and mobile Internet access seamlessly. The biggest winners are those operators that can deliver a single communications package for all of their customers' needs," explains Tchadliev.

"Mobile Enterprise Services: Growth in Data Services Provides Resilience in Difficult Market" is part of Pyramid Research's Europe Telecom Insider report series. Telecom Insiders are packed with trend analysis, industry best practices, market sizing and forecasting, competitor analysis, and case studies, providing you information you can leverage to make better business decisions.

Download an excerpt of this report here: http://pyramidresearch.com/downloads.htm?id=5&sc=PR040209_IEU1.2

"Mobile Enterprise Services: Growth in Data Services Provides Resilience in Difficult Market" is priced at $595 and can be purchased online here: http://www.pyramidresearch.com/store/ins_eur_090327.htm?sc=PR040209_IEU1.2 or by contacting Jeff Claudino via email at claudino@pyr.com or telephone at +1-619-229-9940.

About Pyramid Research

Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media, and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries - a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research, and insightful technology analysis.

About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technology and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, Ethernet Expo New York and Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as focused one-day events tailored for cable, mobile, and wireline executives. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.

About TechWeb

TechWeb (http://techweb.com/aboutus), the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events, Interop, Web 2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street & Technology magazines. TechWeb also provides end-to-end services including next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

*13.3 million business decision-makers: based on number of monthly connections

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists - with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to http://www.unitedbusinessmedia.com/.

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SOURCE: Pyramid Research

CONTACT: Jennifer Baker of Pyramid Research, +1-617-871-1910,
jbaker@pyr.com

Web Site: http://www.pyr.com/