Light Reading Produces Industry's Largest Mobile Virtual Tradeshow, Mobile 2012

Light Reading (www.lightreading.com), the leading online publication for the telecom industry, and Heavy Reading (www.heavyreading.com), its prestigious market research division, produced their first virtual tradeshow on June 11, The Mobile 2012 Virtual Tradeshow, covering the future of mobile services. With 1,774 registrants, over 850 attendees, and 10 sponsors, Light Reading's highly successful Mobile 2012 Virtual Tradeshow was the industry's largest virtual tradeshow in the wireless communications industry.

Heavy Reading's leading wireless experts moderated the Mobile 2012 Virtual Tradeshow conference sessions, led by Conference Chair and Senior Analyst, Gabriel Brown, with participation from Heavy Reading Chief Analyst Graham Finnie and Senior Analyst, Patrick Donegan.

Keynote speaker Wim Sweldens, Vice President Alcatel-Lucent Ventures and Network Technology, Bell Labs, discussed how rapid innovation cycles are changing the face of mobile service development. Panel sessions covered multiple aspects of mobile broadband including the Transition to LTE, backhaul, the role of third-party developers, and the Evolved Packet Core.

"Virtual events are a great way to share high-quality content and interact with a large audience," says Mobile 2012 Conference Chair, Gabriel Brown. "Feedback from attendees and exhibitors is that they appreciate the expense and time savings, and reduced environmental impact, of this format.

"Our technology-literate audience understands the tradeoffs between in-person events and easy-access virtual events. As the underlying platform continues to evolve, we'll be able to further improve the end user experience."

The Mobile 2012 Virtual Tradeshow, which took place from 9 a.m. to 5 p.m. ET, included all the elements of a live event and more, such as an auditorium with four different panel sessions and one keynote session, as well as video presentations and live Q&A; exhibitor booths on the show floor with chat features allowing suppliers and buyers to interact; downloadable materials from exhibitor booths; and a virtual lounge, the show's most highly trafficked area with 475 visitors, allowing attendees to network with each other.

Mobile 2012 Virtual Tradeshow sponsors included Platinum Sponsor Alcatel-Lucent; Gold sponsors Fujitsu, Harris Stratex, and LSI; and Bronze Sponsors Aricent, Ceragon, Motorola, Rad Data Communications, Radysis, and WiChorus. The Mobile 2012 Virtual Tradeshow was promoted extensively via Light Reading's Network of 400,000 unique visitors. This included targeted promotions to Light Reading's Unstrung, the industry's leading 4G publication, as well as its newly acquired RCR Wireless database of over 60,000 qualified email addresses. With a registration goal of 1,000 registrants, the Mobile 2012 Virtual Tradeshow tremendously exceeded goals with more than 1,770 registrants from 90 different countries.

The Mobile 2012 Virtual Tradeshow is archived here: www.lightreading.com/mobile2012.

For more information on Light Reading's upcoming virtual tradeshows please email events@lightreading.com.

  Contact
  Amy Averbook
  Light Reading
  212-600-3373
  averbook@lightreading.com

  About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technology and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, Ethernet Expo New York and Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as focused one-day events tailored for cable, mobile, and wireline executives. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.

About TechWeb

TechWeb (http://techweb.com/aboutus), the global leader in business technology communities, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million business technology professionals actively engage in our communities created around our global face-to-face events including Interop, Web 2.0, Black Hat, and VoiceCon; online resources like Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and Financial Technology brands; and the market leading, award-winning InformationWeek Magazine, TechNet Magazine, MSDN Magazine, and Wall Street & Technology magazines. TechWeb also provides end-to-end services such as next- generation performance marketing, custom media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion

  * 13.3 million business decision-makers: based on # of monthly connections

  About United Business Media Limited (www.unitedbusinessmedia.com)

United Business Media Limited is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print, and with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

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SOURCE: Light Reading

CONTACT: Amy Averbook of Light Reading, +1-212-600-3373,
averbook@lightreading.com