Video Revenue in Italy's Telecom Market will Triple Its Share by 2014, finds Pyramid Research

In Italy's telecom market, video revenue will triple its share of total revenue by 2014, presenting a US$4.4 billion revenue opportunity for operators, according to a new report from Pyramid Research (www.pyr.com), the telecom research arm of the Light Reading Communications Network (www.lightreading.com).

Communications Markets in Italy offers an incisive profile of the country's converged telecommunications, media, and technology sectors based on proprietary data from our research in the Italian market. This 30-page report provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services, and monitors the introduction and spread of new technologies such as WiMax, IPTV, and VoIP. This executive study offers a comprehensive view of the Italian communications market by analyzing key trends, evaluating near-term opportunities and assessing upcoming risks factors. Download an excerpt of this report here: http://www.pyr.com/downloads.htm?id=18&sc=PR070709_CIRITA.

Italy's pay-TV market generated US$2.9 billion, with 5.6 million subscriptions at the end of 2008, notes Stela Bokun, analyst at Pyramid Research and author of the report. "There were 863,000 IPTV accounts in Italy at year-end and the number is expected to grow at a CAGR of 29 percent in the 2009 to 2014 period, translating into a cumulative US$4.4 billion revenue opportunity for operators," Bokun says. Advanced mobile data services will also see high adoption rates. "The number of mobile TV accounts is expected to grow at a high CAGR (21 percent in 2009 to 2014); this service is likely to generate a cumulative US$3.7 billion in the same period," she explains.

"Italy is also experiencing one of the highest 3G adoption rates in Western Europe; in fact, Italian 3G subscribers accounted for 34 percent of the country's total mobile subscriber pool at year-end 2008," Bokun says. "Italy will likely maintain its leadership in 3G adoption in Europe, reaching a 3G penetration of 82 percent in 2014," she adds. Italian market presents a fertile land for new models of mobile handsets, given the high 3G penetration levels and the customers' affinity for advanced data services witnessed in this country. Pyramid expects 4G to be introduced in the Italian market by 2011.

Communications Markets in Italy is part of Pyramid Research's Europe Country Intelligence Report Series. Pyramid Research's premium Country Intelligence Reports are the industry's best available analysis on market trends, regulatory environments, and competitive dynamics for 60 countries worldwide. Download an excerpt of this report here: http://www.pyr.com/downloads.htm?id=18&sc=PR070709_CIRITA.

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About Pyramid Research

Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries-a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.

About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technology and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, Ethernet Expo New York and Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as focused one-day events tailored for cable, mobile, and wireline executives. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.

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TechWeb (http://techweb.com/aboutus), the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events, Interop, Web 2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street & Technology magazines. TechWeb also provides end-to-end services including next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

*13.3 million business decision-makers: based on number of monthly connections

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists - with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to http://www.unitedbusinessmedia.com/.

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SOURCE: Pyramid Research

CONTACT: Jennifer Baker, Pyramid Research, +1-617-871-1910,
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