Light Reading Announces Light Reading Mobile & Light Reading Cable

TechWeb's Light Reading (www.lightreading.com), the leading research-led media company serving the global communications marketplace, today announced the re-branding of its mobile and cable news and analysis sites to Light Reading Mobile (www.lightreading.com/lr-mobile) and Light Reading Cable (www.lightreading.com/lr-cable), from Unstrung and Cable Digital News, respectively.

Light Reading's mobile newsletters, Unstrung Daily and Unstrung Weekly, will now be called Light Reading Mobile Daily and Light Reading Mobile Weekly. And Light Reading's cable newsletter, Cable Digital News Weekly, will be called Light Reading Cable Weekly.

"Light Reading had acquired Unstrung and Cable Digital News over the last six years and has continued to invest in focused mobile industry and cable industry coverage targeted at the unique information needs of mobile carriers and cable companies and the equipment companies that serve them," says Joseph Braue, SVP/Group Director of Light Reading. "Bringing these sites closer to the Light Reading brand is just the final step of that investment process."

New publishers to lead refreshed sites

Todd Marquez, a cable industry veteran who was previously publisher of CED Magazine and has been Associate Publisher & Strategic Accounts Director at Light Reading, has been named Publisher of Light Reading Cable. Joanne Emery, a telecom industry veteran who was previously Associate Publisher of Telecommunications Magazine and is a Strategic Accounts Director at Light Reading, will be the Publisher of Light Reading Mobile.

Light Reading's mobile industry investments include acquiring the audience assets of RCR Wireless; its commitment to a strong partnership with CTIA Wireless, the leading wireless show in the US; hiring Berge Ayvazian, the former Yankee Group CEO and Chairman of the 4GWorld Conference, to head a 4G Consulting Practice at Heavy Reading; and its acquisition of Pyramid Research, the leading telecom market analysis firm covering mobile services market analysis in more than 100 markets around the world.

Light Reading Cable, led by Site Editor Jeff Baumgartner and Heavy Reading Cable Analyst Alan Breznik, is thriving, with Light Reading being the cable industry leader in online media, Webcasts, and focused, one-day conferences. Light Reading Cable also has great working relationships with the industry's leading cable organizations such as SCTE, ACA, NCTA, WiCT, MoCA, and CTAM.

  Contact:
  Amy Averbook
  Light Reading
  212 600-3373
  averbook@lightreading.com


  About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.

About TechWeb

TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses - media solutions, marketing services and paid content - TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in TechWeb's communities and information resources monthly. TechWeb brands includes: global face-to-face events such as Interop, Web 2.0, Black Hat and VoiceCon; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading InformationWeek, Wall Street & Technology, and Advanced Trading magazines. TechWeb is a UBM company, a global provider of news distribution and specialist information services, with a market capitalization of more than $2.5 billion.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to http://www.unitedbusinessmedia.com/

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SOURCE: Light Reading

CONTACT: Amy Averbook, Light Reading, +1-212-600-3373,
averbook@lightreading.com

Web Site: http://www.lightreading.com/