Enterprise Demand for Unified Communications Will Drive SIP Trunking Growth

Growing demand by business users for unified communications (UC) applications will spur network operators to increase their investment in Session Initiation Protocol (SIP) trunking technologies, finally propelling that market sector to the telecom services mainstream, according to the latest report from Light Reading Insider (www.lightreading.com/insider), a paid research service of TechWeb's Light Reading (www.lightreading.com).

SIP Trunking: Market Strategies & Competitive Analysis examines the SIP trunking market, including a comparative analysis of solutions that explores their essential features, how they work, competitive differentiators, marketing strategies, and partners for each company. It examines market strategies for each company, including targeted verticals and market drivers. The report also explores the benefits and challenges of SIP trunking, including how carriers, enterprises, and SMBs benefit from the service. Additionally, the report provides a competitive analysis of nine top vendors in the industry, including trends each vendor expects in the future.

  For a list of companies covered in this report, please see:
  http://img.lightreading.com/lri/pdf/lri1109companies.pdf

"SIP trunking is taking market share as end users are becoming educated on its benefits," says Denise Culver, research analyst with Light Reading Insider and author of the report. "Meanwhile, service providers are seeing more competition from new IP service providers, as well as feeling more pressure from the stringent requirements that enterprises require from their SIP trunking solutions."

As the push for UC becomes even stronger, SIP trunking will become a natural step in the development of IP-based telecom services, Culver notes. "Network managers can consider migrating the deployment to a client/server architecture, enabling UC servers to be located in the corporate data center," she says. "In the end, there is little question that SIP trunking will become a major force for service implementation."

Key findings of SIP Trunking: Market Strategies & Competitive Analysis include the following:

  --  SIP trunking continues to draw attention from carriers, end users, and
      IP PBX vendors
  --  The best verticals for SIP trunking are not defined by the number of
      employees a company has, but rather by its communications needs
  --  Contact centers and IVR-dependent companies are considered
      "sweet-spot" markets for many SIP trunking providers
  --  Cutting costs remains the biggest draw to SIP trunking, but its
      ability to deploy UC across the enterprise and provide hosted services
      will be future drivers

  --  All SIP trunking customers are looking to combine their communications
      services and eliminate redundancies

SIP Trunking: Market Strategies & Competitive Analysis is available as part of an annual single-user subscription (12 monthly issues) to Light Reading Insider, priced at $1,595. Individual reports are available for $900 (single-user license).

To subscribe, or for more information, please visit: www.lightreading.com/insider. For more information on all of Light Reading's Insider services, please visit www.lightreading.com/research.

To request a free executive summary of the report, or for details on multi-user licensing options, please contact:

  Jeff Claudino
  Director of Sales
  Insider Research Services
  619-229-9940
  claudino@lightreading.com

  Press/analyst contact:

  Dennis Mendyk
  Managing Director
  Insider Research Services
  201-587-2154
  mendyk@heavyreading.com

  About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technology and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, Ethernet Expo New York and Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as focused one-day events tailored for cable, mobile, and wireline executives. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.

About TechWeb

TechWeb (techweb.com/aboutus), the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events Interop, Web 2.0, Black Hat and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

  * 13.3 million business decision-makers: based on # of monthly connections

  About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists - with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to http://www.unitedbusinessmedia.com/.

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SOURCE: Light Reading Insider

CONTACT: Jeff Claudino, Director of Sale, Insider Research Services,
+1-619-229-9940, claudino@lightreading.com; or Press/analyst contact: Dennis
Mendyk, Managing Director, Insider Research Services, +1-201-587-2154,
mendyk@heavyreading.com

Web Site: http://www.lightreading.com/insider