Mobile Services Will Keep Revenue Flowing in Hong Kong

In Hong Kong, mobile services will make gains against fixed services in the coming years, reaching 55% of total revenue by 2014, according to the latest report from Pyramid Research, the telecom research arm of the Light Reading Communications Network.

Hong Kong: Mobile Data Becomes the Focus of Leading Hong Kong Operators offers a precise, incisive profile of the country's converged telecommunications, media, and technology sectors based on proprietary data from our research in the Hong Kong market. This 28-page report provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services, and monitors the introduction and spread of new technologies, such as WiMAX, IPTV, and VoIP. It provides a comprehensive view of the Hong Kong communications market by analyzing key trends, evaluating near-term opportunities, and assessing upcoming risks factors. Download an excerpt (http://www.pyr.com/downloads.htm?id=18&sc=CIR112509_HONGK) of this report.

"This rise in the market share of mobile services is due to the accelerating adoption of mobile broadband services," says Daniel Yu, Analyst at Pyramid Research and author of the report. "We expect mobile subscription numbers in Hong Kong to increase from 9.2m at year-end 2008 to 10.8m at year-end 2014," he adds.

The report finds that operators will focus on migrating existing 2G users to 3G+ while promoting data usage to counterbalance the decline in voice ARPS. "Operators' continued push for 3G adoption will drive 3G subscriptions as a proportion of total subscriptions from 32% at year-end 2008 to 86% at year-end 2014."

Even though mobile voice ARPS will continue to drop due to continuing downward pressure on voice tariffs, healthy growth in data services will ensure that total mobile ARPS will increase at a 1% CAGR, to $22.86 in 2014. "Operators will also rely heavily on 3G+ networks to offer innovative and revenue-generating VAS, such as mobile TV, media downloads, gaming and customized applications," Yu explains. "Messaging services will still contribute 55% of total data revenue in 2009, but as 3G services become even more pervasive, infotainment and connectivity will together make up 61% of total data revenue by 2014."

Hong Kong: Mobile Data Becomes the Focus of Leading Hong Kong Operators is part of Pyramid Research's Asia-Pacific Country Intelligence Report Series. Pyramid Research's premium Country Intelligence Reports are the industry's best available analysis on market trends, regulatory environments, and competitive dynamics for 60 countries worldwide. It can be purchased online here (http://www.pyramidresearch.com/store/CIRHONGKONG.htm?sc=CIR112509_HONGK) or through Amalia Vega via email at avega@pyr.com or telephone at +1 809 330 4520.

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About Pyramid Research

Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries-a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.

About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technology and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, Ethernet Expo New York and Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as focused one-day events tailored for cable, mobile, and wireline executives. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.

About TechWeb

TechWeb (http://techweb.com/aboutus), the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events, Interop, Web 2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street & Technology magazines. TechWeb also provides end-to-end services including next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

*13.3 million business decision-makers: based on number of monthly connections

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists - with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to http://www.unitedbusinessmedia.com/.

Press contact: Jennifer Baker +1 617 871-1910 jbaker@pyr.com

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SOURCE: Pyramid Research

CONTACT: Jennifer Baker, +1-617 871-1910, jbaker@pyr.com

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