Bucking Industry Trend, TelcoTV09 Qualified Attendance Jumps 30 Percent

TechWeb's Light Reading today announced that with strong keynotes from AT&T, Sony Pictures Entertainment, Inc., and presentations form key Tier 2 and 3 service providers, last week's 8th Annual TelcoTV09 Conference and Expo held at the Orange County Convention Center in Orlando, Florida experienced a surge of attendees and industry attention. With a 30% increase in qualified non-exhibitor attendees, and overall attendance above 2,300, this demonstrates why TelcoTV is by far the global leading video show for carriers.

Preliminary sales for next year's TelcoTV event, which will be held November 9-11, 2010, at the Venetian Hotel in Las Vegas, have far exceeded expectations. The top tier of sponsorships are already sold out, and several key vendors have increased their footprint for 2010. Those supporting 2010 include, Occam Networks, Nokia Siemens Networks, Calix, EchoStar, Adtran, Hitachi Communication Technologies America, TandbergTV, and Advanced Digital Broadcast.

"In a year where unfocused horizontal conferences in the communications industry experienced significant declines in attendance and sponsorship, TelcoTV actually grew its targeted audience," said Joe Braue, SVP and Group Director of Light Reading, which produces the show in collaboration with the NTCA. "With targeted attendance (service providers, media and analysts) at TelcoTV and our Ethernet Expo New York show (held Nov. 3 and 4 in New York City) growing in 2009, we're once again proving that focused shows that drive industry leadership attract the key buyers and the exhibitors that want to sell and partner with them."

TelcoTV featured keynote addresses from Trevor Bonnstetter, CEO of West Kentucky Rural Telephone; Mary Campanola, Outreach Coordinator, Telecommunications Program of the Rural Utilities Service; Joe Savage, President of the Fiber to the Home Council, North America; Mitch Singer, CTO, Executive VP of New Media and Technology of Sony Pictures Entertainment, Inc., and Jeffrey Weber, VP Video Products at AT&T.

Terry Pulley of CATV, an attendee, commented on the content strategies session, saying, "Very, very informative, forward thinking. New Ideas!"

Colin Ashcroft, Corporate Communications Manager of Amino Communications, an exhibitor at TelcoTV, said, "It's a great focused show with a high quality of attendees."

TelcoTV 2009's key sponsors included Nokia Siemens Networks, Occam Networks, Calix, ZTE, Alcatel-Lucent, Cisco, and Conklin-Intracom. Also notable was the industry's leading standards bodies participating in the TelcoTV Standards Pavilion, providing clarification on standards and their implication on the future of broadcast TV and entertainment being delivered over the internet.

"TelcoTV represents not only the large incumbent telcos but also the small rural providers. It's important that all have a forum to exchange best practices and insights. TelcoTV provides such a platform to keep our industry competitive, strong, and viable," explains Kevin McGuire, Vice President, Business and Technology, National Telecommunications Cooperative Association (NTCA). TelcoTV is a joint production of Light Reading and NTCA.

For more information about participating at TelcoTV 2010, please contact Lucy Green at green@lightreading.com or (949) 223-3630. Please visit us online at http://www.telcotvonline.com/.

About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technology and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces almost 20 targeted communications events including TelcoTV, Ethernet Expo New York and Ethernet Expo London, The Tower Summit@CTIA, and Optical Expo, as well as focused one-day events tailored for cable, mobile, and wireline executives. Light Reading was acquired by United Business Media in August 2005, and operates as a unit of TechWeb.

About TechWeb

TechWeb (www.techweb.com/aboutus) the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events Interop, Web 2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

*13.3 million business decision-makers: based on number of monthly connections

About United Business Media Limited (www.unitedbusinessmedia.com)

United Business Media Limited (UBM) is a global media and marketing services company that informs markets and brings the world's buyers and sellers together at events, online, in print, and with the information they need to do business successfully. UBM serves professional and commercial communities, from IT professionals to doctors, from journalists to jewelry dealers, from farmers to pharmacists around the world. UBM employs more than 6,500 people in more than 30 countries. UBM's businesses operating in the US include CMPMedica, Commonwealth Business Media, Everything Channel, PR Newswire, RISI, TechInsights, TechWeb and Think Services. UBM is listed on the London Stock Exchange (UBM.L) and has a market capitalization of $1.6 billion.

About NTCA

The National Telecommunications Cooperative Association is the premier association representing more than 580 locally owned and managed telecommunications cooperatives and commercial companies throughout rural America. NTCA provides its members with legislative, regulatory, and industry representation; meetings; publications and educational programs; and an array of employee benefit programs. Visit us at www.ntca.org.

  CONTACT:
  Monica Peterson
  949-468-7597
  peterson@lightreading.com

First Call Analyst:
FCMN Contact:

SOURCE: TechWeb

CONTACT: Monica Peterson, +1-949-468-7597, peterson@lightreading.com

Web Site: http://www.techweb.com/aboutus