Light Reading Builds on Its Successful Backhaul Franchise With the Packet Backhaul Virtual Event

TechWeb's Light Reading (www.lightreading.com), the leading online publication for the telecom industry, and Heavy Reading (www.heavyreading.com), its prestigious market research division, produced their latest virtual event, Packet Backhaul 2010: Scaling Up to Bring Costs Down, on February 4, with 1,430 registrants, 627 attendees, and 7 sponsors.

The Packet Backhaul 2010 virtual event was built off the success of Light Reading's nine backhaul-focused live events held in New York, Atlanta, and London over the past four years, plus more than 15 related Webinars. Heavy Reading's leading mobile backhaul experts moderated the virtual event. Packet Backhaul 2010 kicked off with research led by Heavy Reading Senior Analyst Patrick Donegan; Heavy Reading Senior Analysts Gabriel Brown and Jim Hodges also moderated sessions. The program explored the ongoing challenges that mobile operators continue to face in scaling up their initial packet backhaul deployments, and examined the tools and solutions they are adopting to accelerate the rate of deployment.

Packet Backhaul 2010 speakers included Yiannis Argyropoulos, Principal Member of Technical Staff from AT&T, and Terje Jensen, Research Manager for Telenor, as well as a keynote from Platinum sponsor Aviat Networks SVP and Chief Marketing Officer Shaun McFall. Other sponsors that provided speakers for the event included Aviat Networks, as Platinum sponsor; Fujitsu, as Gold sponsor; and Bronze sponsors Ceragon, Cyan, EXFO, Symmetricom, and Transmode.

The virtual event was promoted extensively via Light Reading's network of 300,000 unique visitors. With a registration goal of 1,000 registrants, the Packet Backhaul 2010 surpassed goals with more than 1,400 registrants and 600 attendees

"A common theme running throughout the sessions was that taking the TDM-to-packet transition in the backhaul from the powerpoint slide and implementing it on a large scale in the field are proving to be very different things," says Heavy Reading's Patrick Donegan. " Most operators won't begin this transition until 2010 or 2011, so the infrastructure market is still highly competitive."

Packet Backhaul 2010, which took place from 9 a.m. to 5 p.m. ET, included all the elements of a live event and more, such as an auditorium with six different panel sessions, one keynote session, live Q&A, and chat/networking sessions in the virtual lounge after each panel and keynote, with participation from Light Reading editors, Heavy Reading analysts, sponsors, and attendees. Additionally, exhibitor booths with downloadable materials were on the virtual tradeshow floor with chat features allowing suppliers and buyers to interact.

Packet Backhaul 2010: Scaling Up to Bring Costs Down will be archived here on Wednesday, February 10: www.lightreading.com/virtualbackhaul.

For more information on Light Reading's upcoming virtual events please email events@lightreading.com.

  Contact
  Amy Averbook
  Light Reading
  212-600-3373
  averbook@lightreading.com


  About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.

About TechWeb

TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses - media solutions, marketing services and paid content - TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in TechWeb's communities and information resources monthly. TechWeb brands includes: global face-to-face events such as Interop, Web 2.0, Black Hat and VoiceCon; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading InformationWeek, Wall Street & Technology, and Advanced Trading magazines. TechWeb is a UBM company, a global provider of news distribution and specialist information services, with a market capitalization of more than $2.5 billion.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists - with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to http://www.unitedbusinessmedia.com/.

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SOURCE: Light Reading

CONTACT: Amy Averbook, Light Reading, +1-212-600-3373,
averbook@lightreading.com

Web Site: http://www.lightreading.com/