TechWeb's Interop Las Vegas 2008 Confirms Strength of Business Technology Market

The recent conclusion of TechWeb's Interop Las Vegas 2008, generated great momentum and has propelled the international brand, continuing to drive the growth and innovation of the business technology market. This year's buyer attendance on the Interop Las Vegas show floor was a direct result of the 25% increase in exhibitors, which included 170 first time companies to the event this year, confirming Interop is the place for business technology communities to come together. Interop gathers the industry's leaders for a look into today's most critical topics and will be happening next in New York, September 15 - 19, 2008, at the Javits Convention Center.

The event this year featured an expanded lineup of programs for IT and business decision-makers. For the first time, Interop Las Vegas 2008 was collocated with Software 2008 and the Computer Security Institute Security Exchange (CSI SX). These strategic collocations enriched the leading business technology event, offering one location to experience the full range of IT solutions including software as a service, sustainability, mobility, and virtualization.

"Last week was an incredible week for business technology, despite concerns about a weakened economy," said Interop General Manager Lenny Heymann. "The success of the event proves Interop is the choice platform to see the market and bring the technology community together. We're thrilled with the turnout and are excited about New York in a few months."

Interop featured a diverse array of exhibitors and expanded program elements. Energy Camp gathered the industry's stakeholders together to discuss the importance of energy conservation and utilizing Green IT solutions and methods. In addition, the Interop Unconference offered attendees the opportunity to direct the discussion around the future of Web operations, security, virtualization, and mobility. These new additions allowed the attendees to drive the content and conversation in an informal and interactive environment.

"We're very pleased with our participation at Interop. Ixia was able to work with and learn from key industry leaders and develop networks for strategic partnerships in the future," said Atul Bhatnagar, CEO, Ixia. "Our company looks forward to returning to future Interop events."

Brad Hogan, Global Events of Aruba Networks, remarked, "As the wireless provider for Interop Las Vegas, Aruba was pleased with our results. Interop provided a platform for us to reach and engage with the leading senior level IT decision makers. We demonstrated the capabilities of our network in front of the most targeted audiences."

For a complete schedule of all educational sessions, keynote addresses and participating exhibitors, visit http://www.interop.com/.

About Interop®

Interop® drives the adoption of technology, providing knowledge and insight to help IT and corporate decision-makers achieve business success. Part of TechWeb's family of global brands, Interop is the leading business technology event series. Through in-depth educational programs, workshops, real-world demonstrations and live technology implementations in its unique InteropNet and InteropLabs programs, Interop provides the forum for the most powerful innovations and solutions the industry has to offer. As the meeting place for the global business technology community, upcoming Interop events include Interop Tokyo 2008, June 9-13, 2008, Mukahari Messe, Tokyo, Interop Sao Paulo, August 12-14, 2008, Transamerica Expo Center, and Interop New York, September 15-19, 2008 Javits Convention Center, New York City. For more information about these events visit http://www.interop.com/.

About TechWeb (formerly CMP)

TechWeb, the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events Interop, Web 2.0, Black Hat and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

*13.3 million business decision-makers: based on # of monthly connections

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SOURCE: TechWeb

CONTACT: Natalia Wodecki, PR Manager of TechWeb, +1-415-947-6769,
NWodecki@techweb.com

Web site: http://www.interop.com/