Enterprise Efficiency Relaunches With New Design

NEW YORK, July 20, 2011 /PRNewswire/ -- Enterprise Efficiency unveiled a newly refreshed Website today with a new design that also includes new forums for IT executives in two important industry sectors: financial services and manufacturing.  

The newly redesigned Enterprise Efficiency can be found here: http://www.enterpriseefficiency.com

IT executives and professionals in the financial services industry (commercial banking, investment banking, insurance, mortgage and trust management, etc.) can click here to become part of the dialogue on the new Financial Services Forum on Enterprise Efficiency: http://www.enterpriseefficiency.com/financial-services-forum.asp

And IT executives and professionals who work in or with any form of manufacturing can join the conversation in the Manufacturing Forum by clicking here: http://www.enterpriseefficiency.com/manufacturing-forum.asp

"We're concentrating on financial services and manufacturing because we believe these two sectors will be critical in fostering a broader economic recovery," says Enterprise Efficiency Editor-in-Chief Sara Peters. "And we know it's the IT professionals who will fuel the innovation that helps the key players in these sectors to rebound and flourish again."

As part of the redesign, Enterprise Efficiency will debut Tuesday, July 26, the first of its new Great Debate Series, "Public Clouds for Sensitive Data," tackling the issue of whether the public cloud is truly ready for private data. David Linthicum of Blue Mountain Labs and Tom Nolle of CIMI Corp. will debate the pros and cons, and readers will weigh in on the message boards and vote on the debate winner.

In addition to new tabbed entry points for the Financial Services and Manufacturing forums, Enterprise Efficiency has also added tabs that correspond to enterprises' major technology concerns: Networking, Mobile, Virtualization, Datacenter, Compliance, Disaster Recovery, Management, IT Efficiency, and Applications.

Contact
Julie Muroff
DeusM Marketing & Product Development
UBM TechWeb's Enterprise Efficiency
(212) 600-3374
muroff@deusm.com

About Enterprise Efficiency

Founded in February 2010, Enterprise Efficiency (www.enterpriseefficiency.com) is sole-sponsored by Dell Inc. and hosts more than 70 renowned enterprise IT experts, such as Cliff Bell, CIO of Infogain; Dave Linthicum, CTO of Blue Mountain Labs, and Paul Prince, director and CTO for the Enterprise Product Group at Dell – all of whom are addressing today's toughest challenges where business and technology collide. Enterprise Efficiency's community consists of IT executives and management, and other technology and networking professionals looking for common-sense tips, fresh takes, and smarter ways to run their datacenters and IT infrastructure.

About UBM TechWeb

UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its core businesses – media solutions, marketing services, and professional information – UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT support managers, Web and digital professionals, software and game developers, government decision makers, and telecom providers) actively participate in UBM TechWeb's communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat, and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.

About United Business Media Ltd.

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting, and monitoring; and the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities – from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists – with integrated events, online, print, and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to http://www.unitedbusinessmedia.com.

SOURCE Enterprise Efficiency