mWomen on the Verge of a Breakthrough, Pyramid Finds
Jan 13, 2012
CAMBRIDGE, Mass., Jan. 13, 2012 /PRNewswire/ -- The impact that mobile phone access and usage can have on women has never been greater. As the significance of mobile phone technology to women is gradually documented and verified, Pyramid projects that mobile network operators that are early to participate in the process of making breakthroughs for mWomen will reap the benefits sooner than their late-arriving competitors, according to a new report from Pyramid Research (www.pyr.com).
mWomen: A Win-Win Opportunity for Mobile Operators examines the inhibiting factors, as well as the conditions that drive interest in mobile phone adoption by women around the globe. Next Pyramid Research highlights examples of the benefits that mobile phones have played a role in producing for women. Then a discussion follows of the potential gains that MNOs and governments will derive from a female citizenry with better and increased mobile phone access. Pyramid Research concludes with case studies of mobile women (mWomen) in action from the regions of Latin America, Africa and the Middle East and Asia/Pacific.
"Although there has been a notable uptick in mobile phone subscriptions around the world, statistics increasingly point to the fact that there are still a number of women without access to mobile phone technology," says Ronda Zelezny-Green, Associate Research Analyst at Pyramid Research. The cycle of benefits to MNOs, governments and the private sector when they support mWomen projects will not be realized if more resources are not offered to bolster promising projects and initiatives. By supporting access to mobile phones, operators can help women leverage the information and tools that they need to assist them in the realization of their own personal and professional development goals. "At the same time, MNOs can establish a broader customer base that could result in more mobile phone subscriptions for female end users and eventually generate more revenue for the industry," she explains.
mWomen: A Win-Win Opportunity for Mobile Operators is part of Pyramid Research's Telecom Insider Report Series and is priced at $595. Download an excerpt or purchase the report here. For more information, contact Jarka Justova or Lorena Marani (for those in Latin America).
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Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the global communications industry. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for more than 100 countries – a distinction that has remained unmatched for more than 25 years. As a telecom research arm of the Light Reading Communications Network (www.lrcn.com), Pyramid Research contributes to the only integrated business information platform serving the $4 trillion global communications industry.
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SOURCE Pyramid Research